Digital Marketing Specialist
4 days ago
**Job Summary**
**Responsibilities**
- Conduct keyword research and implement SEO best practices to improve website visibility and organic search rankings.
- Manage Ads campaigns to maximise ROI and drive targeted traffic.
- Analyse campaign performance using Google Analytics and Microsoft Excel to derive insights and optimise future strategies.
- Oversee the the company’s WordPress website, ensuring content is up-to-date and aligned with marketing goals.
- Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
- Utilise Adobe Photoshop for creating visually appealing graphics for digital campaigns.
- Maintain strong communication with stakeholders to ensure alignment on project objectives and timelines.
- Demonstrate leadership in managing projects from conception through execution while adhering to deadlines.
**Skills**
- Strong management skills with the ability to lead projects effectively.
- Proficient in SEO techniques and tools for optimising website performance.
- Excellent project management capabilities to handle multiple initiatives simultaneously.
- Familiarity with Adobe Photoshop for graphic design tasks.
- Experience with WordPress for website management and content updates.
- Knowledge of Google Ads for paid advertising strategies.
- Strong analytical skills for evaluating campaign performance metrics.
- Proficient in copywriting to create compelling marketing content.
- Experience in social media management across various platforms.
- Advanced skills in Microsoft Excel for data analysis and reporting.
- Familiarity with Google Analytics for tracking website traffic and user behaviour.
- Knowledge of B2B marketing strategies tailored to business clients.
- Excellent communication skills in English, both written and verbal.
- Proficiency in Microsoft Office Suite including PowerPoint for presentations.
- Understanding of IT concepts relevant to digital marketing tools and platforms.
- Strong time management abilities to prioritise tasks effectively.
- Exceptional organisational skills to maintain order amidst multiple projects. If you are passionate about digital marketing and eager to contribute your expertise in a collaborative environment, we encourage you to apply.
**Job Types**: Full-time, Part-time, Permanent
Pay: £26,000.00-£33,000.00 per year
**Benefits**:
- On-site parking
**Experience**:
- B2B marketing: 3 years (required)
Work authorisation:
- United Kingdom (required)
**Location**:
- Temple Newsam LS15 8GB (required)
Work Location: In person
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