Product Marketing Specialist

1 week ago

Bristol, United Kingdom Bio-techne Full time

By joining the Bio-Techne team you will have an impact on future cutting-edge research. Bio-Techne, and all of its brands, provides tools for researchers in Life Sciences and Clinical Diagnostics.

Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

**Position Summary**:
The Product Marketing Specialist will be responsible for supporting the Product Marketing Managers activities within the division to drive growth in key markets for the Small Molecules business. This position is a key role at the interface of Digital Marketing, Product Management and Product Marketing departments.

**Essential Duties and Responsibilities**

Market intelligence
- Build a deep working understanding of the competitor landscape. Compile insightful competitor intelligence to support the business unit, providing regular and timely reports as required.
- Perform pricing analysis to support price review activities and clearly communicate findings.

Reporting
- Perform data analysis on large datasets to deliver regular reports on business key performance indicators (KPIs)
- Act as the primary point person to maintain up to date product level information on internal databases and commercial systems.

Marketing
- Use your scientific knowledge to provide technical guidance to the digital marketing team, to influence strategy and improve website performance.
- Support the events team by actively liaising with multiple departments to correctly position the product portfolio at conferences and tradeshows and ensure that key messaging and marketing collateral aligns with the business strategy.

Scientific content
- Optimize website content created to SEO guidelines, as well as enhancing the SEO of existing web content

**Minimum Requirements / Qualifications**
- Life Science degree (ideally Pharmacology, Biochemistry, Natural Sciences, Cell Biology)
- Possess strong IT skills; including experience of working with databases and spreadsheets
- Experience in scientific marketing would be ideal

**Personal Qualities and Attributes**
- Excellent writing and communication skills
- Good data analysis skills including manipulation of large datasets
- Commercial acumen and understanding of the life science reagents market
- Excellent attention to detail, time management, and organizational skills
- Strong initiative
- Ability to perform a wide variety of tasks and multi-task efficiently
- Ability to remain calm under pressure and work to deadlines
- Feel comfortable working in a fast-paced environment
- Ability to build productive working relationships with colleagues across multiple sites/departments
- Flexible attitude to cover work as required and a ‘can do’ attitude

**Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources. Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

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