Marketing Executive
1 week ago
**Marketing Executive**
Blackpool Office, Bank Hey Street
Blackpool, LANCASHIRE, FY1 4BJ
United Kingdom
We’re currently on the lookout for a forward-thinking Marketing Executive to help drive both new and repeat visitors to come and enjoy our Merlin Blackpool attractions.
A job with Merlin Entertainments in Blackpool isn’t like a job anywhere else. From dizzy heights at the Blackpool Tower Eye to Dungeon frights, from the famous Ballroom and Circus to the jaw-some depths of SEA LIFE Blackpool. The opportunity to work alongside 80 celebrity faces at Madame Tussauds Not to mention our new, world class, PETER RABBIT and Gruffalo & Friends Clubhouse attractions
**What we are looking for**
- Experience or knowledge of marketing an attraction in the leisure industry
- A flair for networking, communicating, and building strong, lasting relationships
- An organised, creative, and confident communicator
- Driven, up to date with the market
- Some experience of working across a variety of marketing disciplines
- A marketing qualification (desirable)
In this busy, every day is different role, you’ll be responsible for the planning, implementation, and administration of local and regional marketing. You’ll oversee everything from leaflet distribution and website updates to ensure maximum exposure for our many attractions and spreading the excitement, that is part of our visitor experience.
You will also work with the Head of Marketing to enhance marketing activity in line with Merlin group marketing plans, set up agreements and drive group ticket sales from schools, business partners and tourist centres in the local vicinity.
By reviewing the on-going success of the marketing strategy, you’ll adjust as necessary to help us to hit our targets and secure continued interest for the future. In addition to this you will develop and implement seasonal campaigns and events and manage our, print, design, and direct marketing agencies alongside brand guidelines, agreeing objectives and ensuring maximum cost efficiencies.
This is a full-time, fixed term role, contracted for 12-months. Ordinarily working days will be Monday to Friday.
**What’s in it for you**
- Salary of £26,000 per annum
- 40% off LEGO online and 25% discount in our retail shops and restaurants
- Merlin Magic Pass - giving you free tickets to all our attractions worldwide for you, your family, and friends every year
- Cycle to work scheme
- O2 discount
- Employee pricing up to 55% off cinema tickets
**Everyone Matters at Merlin.**
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
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