Marketing Analyst
1 week ago
**MARKETING ANALYST**
**£55,000 - 65,000**
**LEICESTER**
Use deep dive analysis to map out the strategy, provide insights and increase retention and acquisition through CRM in this tech focussed retail brand
**THE COMPANY**
A leading retailer is transforming their online digital offering. With such high demand online you would have access to large levels of data from app and web campaigns, the latest tech and the knowledge that your insights will have a direct impact on thegrowth and success of the wider organisation
**THE ROLE**
As the CRM Marketing Analyst your focus will be to build and develop the CRM strategy through analytics, specifically you will have to:
- Develop and implement a CRM strategy through deep dive analytics, using data to decide short and long term marketing campaigns, driving decisions and acquisition
- Identify areas for optimisation in the CRM process through segmentation, analysis on churn and retention
- Use SQL (R/Python) to query data and work with large data sets to extract insights and work with senior stakeholders to build a successful campaign strategy
- Provide insights into the customer, who they are and how best to engage with them
**YOUR SKILLS**
- Strong SQL (R/Python) to query and code large data sets, being analytically minded and a passion for data led decisions
- Experience analysing CRM and a good understanding of marketing campaigns
- Great communicator and able to convey complicated technical terms in digestible language
**THE BENEFITS**
£55,000 - 65,000 annual salary, flexible working and competitive benefits.
**HOW TO APPLY**
Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer Analytics
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