Facebook (Meta) Ads Specialist

**Quick Overview**

Based in central Edinburgh, this full-time office role offers a collaborative Mon-Fri environment (9am-5:30pm) where your technical expertise will directly impact our continued growth.

**Key Responsibilities**
- **Strategy Development and Execution**:Independently planning, setting up, and managing paid advertising campaigns across Meta (Facebook & Instagram Ads), and TikTok Ads, aligned with company objectives and market trends.
- **Identifying key audiences, keywords, markets**:building the big-picture of what works and what doesn’t, then tailoring text, image and video to fit campaigns.
- **Using AI effectively**: leveraging AI to improve ad effectiveness, by either doing research, refining asset creation, etc.
- **Campaign Optimisation and Performance Tracking**: Continuously monitoring campaign performance (CPA, ROAS, CTR, Conversion Rate, etc.), conducting A/B tests, and optimising ad creatives, audience targeting, and bidding strategies to maximise Return on Investment (ROI).
- **Data Analysis and Reporting**: Regularly analysing advertising data and website traffic, producing clear performance reports, and providing data-driven, actionable insights and optimisation recommendations to the team.
- **Budget Management**: Effectively managing advertising budgets to ensure marketing objectives are met within allocated spend.
- **Market Insights and Collaboration**: Staying abreast of the latest trends and technologies in digital advertising and SEO, and collaborating closely with content, design, and other relevant teams to ensure cohesive and effective marketing campaigns.
- **SEO Strategy Implementation**: Executing comprehensive SEO strategies, including keyword research, AI content creation, content optimisation, technical SEO audits, and off-page link building, to enhance website visibility and organic traffic in search engines.

**Essential Requirements**
- **Core Experience**: A minimum of 3 years of hands-on experience in managing and optimising campaigns on Meta (Facebook/Instagram) Ads, and TikTok Ads platforms, with a proven track record and ability to provide successful case studies.
- **SEO Skills**: Strong understanding and practical experience in SEO, proficient with leading SEO tools.
- **Data Analysis Skills**: Proficient in Google Analytics, with the ability to extract actionable insights from data to identify issues and propose effective solutions.
- **Language Proficiency**:Excellent command of English (both written and verbal), essential for this UK-based role.
- **Soft Skills**: Excellent problem-solving abilities, keen attention to detail, proactive and self-driven, strong time management and organisational skills, and a collaborative team player.

**Benefits Overview**
- 28 Days paid holidays per year (includes national holidays).
- Pension scheme.
- Referral programme.
- Free (personal) unlimited access to our food supplements - for focus & concentration, improving energy, mood and immune support.
- Free tea, coffee & healthy snacks (such as fresh seasonal fruits, probiotic yogurt for gut support and fresh cashews for a protein boost).
- Friendly Friday monthly lunch get togethers with the core team with weekly team building group fun.
- Fantastic work environment in Central Edinburgh conducive to personal and team growth.

**Work Overview**

We give you the tools, environment and opportunity to enjoy working with a great team.

**Tools** - we use an advanced (and easy to use) team and project management software that resolves the majority of the communication issues when working between team and team leaders so working is stress-free and enjoyable (as it should be considering we spend so much of our lives at work).

**Environment** - The central Edinburgh office is located in the West End near Haymarket Station giving a comfortable, airy office space, with a quiet atmosphere conducive to focused results.

**Opportunity** - we are a steadily growing company, moving from being an established startup (5+ years) to a stable mid sized company, with plenty of room for you to grow and stake out an area of responsibility and be rewarded for that.

We are an equal opportunities employer welcoming all applicants. Please note: office access is currently via stairs only.

When you join the team to start work, you would be invited to our Daily team morning call at 9am every day - making it easy to fit in and get to know the team.

**What We'd Like From You**

Someone who values accuracy and takes pride in quality work. We want team members who bring their best effort consistently, work smart towards their goals, and share our positive, growth-minded approach.

We do believe in positive thinking and hope you will too

**About the Company**

Better Nutritional Science was founded in 2016 and it formulates, manufactures and retails food supplements online via its own websites. It owns the brand name Brainzyme ®.

It has formulation and manufacturing operations in the UK.I