Sales & Marketing Director

Sales and Marketing Director
Lancashire
Permanent
Full time-based on site
Salary £80k to £90k plus bonus and benefits
Are you a talented Sales and Marketing Director, looking for a new challenge to drive sales and performance within an award winning and highly regarded 'Great' British Manufacturer? If so, please get in touch
I'm working with a well-established and specialist Lancashire based manufacturing business. Never wanting to stand still having built a worldwide recognisable brand over the last 50 years of trading, my client wants to employ a forward-thinking and digitallyminded Sales and Marketing Director to help them reach the next significant stage of their growth and development.
Reporting into the Managing Director, you will assess, support, coach, develop and motivate a large team to help them achieve their sales targets and objectives.
Key Responsibilities of the Sales and Marketing Director:

- To direct and lead the Branch Director, National Sales Manager, Central Sales Manager and Branch retail network both within the UK and ROI.
- Contribute to the development of the Company's corporate strategy particularly in relation to sales objectives. To monitor and review accordingly.
- Develop and implement sales strategies that enable the company to achieve its corporate objectives including increasing the sales turnover at an acceptable level of profitability.
- To present accurate and timely information to the Board of Directors regarding sales trends.
- To develop and promote brand awareness and strengthen in the marketplace. To review all marketing collateral and move to digital where possible.
- To implement and develop procedures and processes to ensure that all levels of the Sales function operate efficiently and effectively, achieving their sales and margin targets.
- Set, agree and control the budget for the sales function to ensure that all financial targets are met. To work with the Finance function to ensure that all necessary financial controls are in place and adhered to comply with the Company and regulatory requirements.
- Develop and maintain relationships with key customers to maximise sales potential including export customers including but not limited to Australasia, EU and Scandinavia.
- Be aware of all developments in technologies and competitor's products/activities and feedback to the relevant department ensuring the Company maintains its competitive position working closely with the R&D Department.
- To assist with the running of the branch network and make regular visits to maintain contact and promote brand compliance and promotion.
- To recommend trade shows and exhibitions and monitor effectiveness ensuring promotion and awareness of the Company's products and services.
- To be responsible for the marketing budget and allocation. To work within the agreed and set budget and regularly review effectiveness.
- To work alongside the Company's marketing agency to raise the Company's profile via the website, social media, Linkedin and all other channels.
- To motivate, coach, assess and appraise their performance on a regular basis ensuring they are aware of their objectives and achieving the required standards.
Key requirements of the Sales and Marketing Director:

- Proven track record of leading and developing a sales team and achieving continued and sustained sales growth.
- You will have sat within a Senior Leadership Team and or Board of Directors.
- Ideally you will have experience of working within the motor manufacturing industry or a motor parts manufacturing business or similar, however this is not essential criteria to be considered for the role.
- You will be a seasoned hands-on senior sales & marketing professional who likes to lead by example.
- You will be up to speed with a wide range of social media platforms and understand the importance that these play with driving sales through eCommerce.
- Enjoy creating and working within a fun and down to earth goals orientated environment.
- Ability to effectively coach and mentor others.
- You will be a creative thinker and influencer who doesn't just accept the status quo.