Sales Director, Retail Planning

Sales Manager
Carnforth, Lancashire (with regular customer visits - approximately 1-4 days per month in the field)
At Castle Industrial Supplies, we’re recognised as Load Stability and Palletised Goods Specialists, helping some of the UK’s largest manufacturing and distribution companies take control of their packaging operations. We focus on what matters most: protecting products, improving efficiency, and building trust at every stage of the process. Our expertise means our customers work smarter, faster, and with total confidence in their packaging solutions.
Our values drive everything we do, from our commitment to outstanding customer service and our hunger to learn and adapt, to our ambition to realise our vision. With advanced facilities, specialist knowledge, and a comprehensive portfolio, we deliver solutions that truly enhance protection and performance where it counts. As we expand into Europe, we’re looking for people who share our drive to set new standards in packaging excellence.
We are now looking for a Sales Manager to join us on a full-time, permanent basis, working 7:30am-4:30pm or 7:00am-4:00pm, Monday to Friday. This is primarily an office-based role, but there will be regular customer visits, so you might spend approximately 1-4 days per month in the field. Flexible working requests will be considered.
Inclusion in the discretionary monthly company bonus scheme
- Company car
- 25 days’ annual leave plus Bank Holidays
- Pension contributions
- Latest technology tools (company laptop)
- Company branded clothing
- Career development opportunities with professional training, support and certification
- This is a high-impact opportunity for a confident B2B sales leader with a proven track record of driving revenue growth and a background in the industrial, manufacturing, distribution, or technical sectors to join our ambitious, forward-thinking organisation.
Within a supportive and ambitious environment, you’ll discover avenues for growth and professional development, career enhancement and the evolution of your portfolio of experience.
As the Sales Manager, you will lead our high-performing sales team through an exciting growth journey, driving revenue and playing a leading role in taking the business from £21M to £30M turnover over the next three years.
This role puts you right at the centre of the action, combining strategic direction with active customer engagement and team coaching.
You’ll lead the 12 members of our Business Development, Field Sales, and Account Management teams, fostering a culture of confidence, ambition, and consistent performance.
From joining customer visits to delivering regular coaching sessions, you’ll boost conversion rates, reduce churn, and implement the systems, KPIs, and rhythms that support sustainable, scalable growth.
You’ll also personally manage some key accounts, keeping you connected to customer needs and strengthening your credibility as a leader.
Help shape the long-term sales strategy, identifying new market opportunities
- Provide Directors with accurate forecasts and commercial insight
- Oversee pipeline progression and opportunity management
- Collaborate with Marketing and Procurement to support the sales strategy
To be considered as our Sales Manager, you will need:
- At least three years of B2B sales leadership experience, managing mixed teams (internal and field-based) of mixed skill levels in either the industrial, manufacturing, distribution, or technical B2B sectors
- Demonstrable success scaling revenue and GP with long, complex sales cycles
- A strong understanding of sales KPIs, margins, forecasting, and performance metrics
- Proficiency in Microsoft Office, CRM systems (ideally HubSpot and Business Central), and sales reporting tools
Other organisations may call this role Head of Sales, Senior Sales Manager, Sales Team Leader, or Sales Operations Manager.
Webrecruit and Castle Industrial Supplies are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. So, if you’ve got the leadership spark to push performance even higher as our Sales Manager, please apply via the button shown.