Uk Media Lead

**Job Title**:**UK Media Lead (Beauty and Wellbeing)

**Location**: Kingston

**Reports to**:B&W Digital & Media Lead, Europe

**About Unilever**

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to Brighten Everyday Life, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.

**About the role**

As a Beauty & Wellbeing Media Manager UK, you will play a pivotal role in shaping how our world-class beauty brands connect with consumers in the UK. Your responsibilities will include:
Strategic Media Planning & Execution
- Develop advertising strategies that connect our beauty brands with relevant communities through culturally resonant and insight-led media plans.
- Partner with brand leads to guide Brand Marketing Investment (BMI) allocation, ensuring alignment with beauty-first and social-first best practices.
- Focus on strategic and effective BMI allocation to drive brand power, market share growth, and return on investment (ROI), including setting-up live evaluation and optimisation of media spend with the agency.
- Ensure clear alignment between awareness media plans and conversion-focused retail media, bridging the consumer and shopper experience seamlessly.

Innovation & Optimization
- Identify and recommend innovative media tactics and formats, championing a test & learn agenda to future-proof our media strategies.
- Monitor campaign performance, analyse media metrics, and optimize in real-time to meet and exceed campaign objectives.

Channel Strategy & Media Buying
- Select the optimal mix of media channels to deliver the brand message to the right audience at the right time.

Stakeholder & Agency Collaboration
- Foster strong relationships with media owners, agencies, and internal stakeholders to ensure seamless execution and innovation.
- Collaborate closely with eCommerce, shopper marketing, and brand teams to ensure full-funnel media alignment.

Budget Management & ROI
- Create and manage media budgets, ensuring campaigns are cost-effective and deliver strong ROI.
- Provide regular reporting on budget utilization, performance, and optimization opportunities.

Research & Insights
- Leverage market research and media analysis tools to inform planning decisions and uncover consumer insights.
- Stay up to date with media trends, consumer behaviour shifts, and competitive activity.

**Skills and Experience required**

To succeed in this role, you’ll need a blend of strategic thinking, technical expertise, and collaborative spirit. Key skills include:
Core Competencies
- Business Acumen: Strong understanding of brand strategy, media ROI, and commercial levers.
- Proactive Mindset: Always on the lookout for new opportunities, trends, and ways to improve media effectiveness.
- Communication & Interpersonal Skills: Ability to clearly articulate ideas, influence stakeholders, and collaborate across teams and agencies.
- Organizational Skills: Capable of managing multiple campaigns, timelines, and stakeholders with precision.

Media Expertise
- Budget Management: Proven experience in managing media budgets and making strategic investment decisions.
- Technical Proficiency: Familiarity with media planning and buying platforms (e.g., DV360, Meta Ads Manager, Google Ads, Nielsen, Kantar, etc.).
- Campaign Management: Skilled in trafficking, bidding strategies, real-time optimization, and performance reporting.
- Agentic Media Planning: Familiarity with agentic tools & technics to plan and execute campaigns that are adaptive, data-informed, and consumer-centric.

**What We Offer**

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

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