Paid Media Executive

4 days ago

Kingston Upon Thames, United Kingdom Forward Role Full time

**Paid Media Executive x 3**

**£25-35k salary (dependant on experience)**

**Kingston**

Forward Role are excited to be partnering with one of the UK’s largest and most successful travel brands, to source a number of bright and talented Paid Media Executive’s to join the close-knit team in Kingston on a full time and permanent basis. Confidencefollowing the devastation caused to the industry by the pandemic is growing stronger day by day, and now the team are setting themselves up for their busiest ever time with incredible projected growth in demand upcoming, with the recruitment of three brandnew Executives.

Your role as Paid Media Executive will see you bring fresh ideas and approaches to the team, it really is the environment where no idea is off limits as long as aligning with the business objectives. Your day-to-day will look like sharing insights with TradingManagers on PPC performance, highlighting areas of growth and opportunity and providing recommendations where to conserve spend to achieve ROI/profitability targets.
**Core responsibilities include, but are not limited to**:

- Regular checks at a campaign and account level to ensure allocated budget is used effectively and aligned to business goals and objectives
- Ensure ROI targets/site profitability is achieved using Search Ads 360
- Proactively check accounts for any issues or errors which may lead to a negative impact on performance. Examples of PPC account checks include, but not limited to, ensuring URLs are directing users to the right landing page, there are no issues ad copygrammar and spelling, campaigns are targeting correct user destinations
- Regularly communicate major changes in performance (positive or negative) at a channel level to Trading/Paid Media Manager
- Use internal and external reporting tools to provide regular data led recommendations, which will assist to the profitable growth of Travel Republic’s market share
- Check ad copy is aligned with brand tone of voice and reflects current campaigns, initiatives, and general messaging
- Support the Paid Performance Marketing Manager with ad hoc analysis or account building tasks
- Run paid search query analysis to identify positive and negative keywords which can be added to PPC accounts
- Conduct self-driven analysis of the drivers behind performance and share with relevant stakeholders

**Your skills & experience**:

- Additional Google and other paid channel qualifications is beneficial
- Ability to manage and deliver several marketing activities at the same time
- Strong attention to detail
- Keep up to date with SEM industry trends
- Passionate about learning performance marketing with excellent analytical abilities.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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