Digital Marketing Lead

**Role** - Digital Marketing Lead

**Location** - Leeds (Hybrid)

**Salary** - £40,000 - £45,000 per annum

**About Us**

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 700,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

**Role**

Exciting opportunity for a marketer to join the UK’s biggest online Pharmacy where they will work with a lot of autonomy & make a real difference.

We’re looking for a high-calibre digital marketing specialist who is ready to take ownership and responsibility of the performance of our e-commerce business units (Pharmacy2U Shop, Chemist Direct). Experienced senior marketing executives or digital marketing managers would be relevant for this role, from either an agency background or in-house at another retail company.

To be successful in this role, you will need to always think data-first, have a growth mindset, be commercial, strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.

**Responsibilities**
- Plan and execute all digital marketing, including PPC, Paid Social, affiliate and other test channels through agencies or internal teams
- Experience in Google Merchant Centre and shopping feed optimisation.
- Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA, ROAS and Cost per first order)
- Support annual and monthly planning with robust recommendations based on insight and ambition.
- Work with media agencies and internal teams to manage in month planning and forecasting across digital channels.
- Experience analysing performance in UA3 and GA4.
- Report weekly and monthly on campaign performance, insight and channel level activity.
- Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
- Identify trends and insights in digital marketing and use these to optimise spend and performance.
- Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
- Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting.
- Maintain GDPR Compliance across all our digital acquisition activity including tracking technology.
- Take ownership of our digital marketing testing plan and drive incremental growth.

**Skills**
- Complementary analytical and creative abilities
- The ability to work under own initiative
- Excellent oral & written communication skills
- Strong attention to detail, quality and accuracy imperative
- 4+ years’ experience in digital marketing
- Experience setting up & scaling digital customer acquisition programs from scratch as well as managing budgets
- Affiliate and PPC experience
- Ecommerce background preferable but not essential
- Qualified to degree level
- Expert knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack
- Solid Excel proficiency
- Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
- Demonstrable understanding of market factors that drive performance in the digital environment
- Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end
- Growth mindset, focused on pushing the boundaries and not being afraid to question the status quo

**What we will offer you**
- 25 days annual leave increasing with service plus bank holidays
- Brand new head office at The Springs, with discounts on leisure facilities close by.
- Contributory pension
- Employee discount site. Plus 25% discount on staff health and beauty purchases
- Social events throughout the year
- Free onsite parking and refreshments as well as a Cycle to work scheme
- Employee Assistance Programme (includes Online Health and Wellbeing Resource)

Key Words - Digital Marketing Lead, Digital Marketing Manager, Digital Designer, Digital Lead, Marketing Digital Lead, Google Stack, Google Adsense, Google Analytics