Digital Content Development Lead

Infopro Digital group is recruiting for a Digital Content Development Lead to join our team on a permanent basis.

Infopro Digital is a B2B group specialising in information and technology. With a presence in 20 countries, the group has 4,000 employees of 79 nationalities.

Infopro Digital connects professional communities across key sectors including construction, real estate, and the built environment. Our events and digital platforms bring together industry leaders, innovators, and policymakers to drive collaboration, investment, and growth across the UK.

We are now seeking a Digital Content Development Lead to enhance our brand's digital storytelling through the creation of impactful visual and multimedia content. This role plays a key part in shaping how we present our brand narrative online, ensuring our digital channels are engaging, consistent, and visually outstanding.

As Digital Content Development Lead, you will take ownership of the development, production, and management of all image and video content as part of our wider digital marketing strategy.

You will collaborate closely with our marketing, design, and content teams to create visually engaging multimedia assets that elevate our campaigns, enhance engagement, and strengthen our online presence across social and owned platforms.

This role suits a creative, proactive, and technically skilled content producer with a passion for visual storytelling, digital innovation, and brand building.

Content Strategy and Development

• Develop and execute visual content strategies aligned with marketing objectives, editorial calendars, and brand messaging.
• Oversee the end-to-end production of video and image assets — from storyboarding and scripting to filming, editing, and post-production.
• Collaborate with internal teams to ensure visual content supports and enhances campaign goals across all channels.
• Maintain a strong and consistent digital presence by managing content calendars, scheduling posts, and engaging audiences across social media and owned platforms.

Production and Delivery

• Manage visual production workflows and maintain digital asset libraries, ensuring content is well-organised and easily accessible.
• Lead creative direction for photoshoots, video production, and multimedia campaigns.
• Support live event coverage and adapt visual content for multiple formats — including short-form, long-form, and live video content such as reels and stories.
• Coordinate with external photographers, videographers, and agencies where required for large-scale or specialist productions.

Performance and Optimisation

• Monitor and report on visual content performance using analytics tools, providing insights and recommendations for continuous improvement.
• Stay up to date with emerging trends in photography, video production, and digital content innovation to ensure best-in-class output.

Essential Skills and Experience

• Minimum 3 years' experience creating, producing, and editing image and video content for digital marketing or social media.
• Proficiency in industry-standard tools such as Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Final Cut Pro, or equivalent.
• Strong portfolio demonstrating a range of multimedia projects and storytelling approaches.
• Understanding of content optimisation, digital distribution, SEO fundamentals, and audience engagement strategies.
• Excellent communication and creative storytelling skills with strong attention to detail.
• Strong organisational and project management skills, capable of meeting deadlines and managing multiple priorities.
• Experience using analytics tools to track content performance and inform creative decisions.
• Proven ability to work independently while collaborating effectively within cross-functional teams.

Desirable Skills

• Bachelor's degree in media production, visual arts, marketing, communications, or related field.
• Experience with animation, motion graphics, or advanced photographic techniques.
• Proven success collaborating with external production partners or creative agencies.
• Portfolio showcasing impactful video projects and social campaigns that delivered measurable engagement.

Location:
This role is based at Thorpe Park, on the outskirts of Leeds.
There is no formal work-from-home policy, though hybrid flexibility may apply depending on business needs — typically 3 days in the office, 2 from home during quieter periods, and full-time office presence leading up to major events.

Our global employee benefits include:

• 25 days annual leave (rising to 30 days)
• Group personal pension plan
• Life assurance
• Interest-free season ticket loan
• Private medical insurance (after 2 years' service)
• Employee assistance programme (EAP)
• Employee recognition and referral schemes
• Employee retail and gym discounts
• Hybrid/remote working
• Cycle to work scheme
• Holiday buying scheme
• Health cash plan
• Enhanced family-friendly leave
• Wellbeing tools and resources

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law.
To fully comply with all laws prohibiting discrimination in all phases of employment, we monitor all job applications anonymously and confidentially for statistical purposes only.