Senior CRM Executive

2 weeks ago

London, United Kingdom Head Office Full time

**What’s the role about?**

Our Financial Services (FS) CRM team delivers excellent commercial performance and creates exceptional experiences for our customers through customer-centric planning and creative delivery.

We are working on some exciting new initiatives and optimisations including expanding our suite of life cycle programmes, implementing new triggered campaigns, enhancing acquisition and retention activities, all of which are pivotal to the success of the Partnership. It’s an exciting time to join the team as we foray into new avenues within our Financial services business.

**What will you be doing?**

You will
- Be responsible for delivering the CRM contact strategy for John Lewis Financial Services, managing campaigns from creative brief through to building, sending and performance reporting against defined benchmarks
- Ensure communications are delivered accurately and on time across multiple channels, testing and optimising campaigns to deliver great performance
- Manage end to end briefing and execution of campaigns
- Monitor and report on campaign results & KPIs to drive insight and optimise accordingly
- Be an expert at using our CRM tool Salesforce, automating and building journeys to test and provide valuable insight back to the business
- Work with Data Insight and Analytic teams to ensure clear and measurable customer outcomes are identified as part of campaign planning and execution
- Work closely with stakeholders in JL Customer, ensuring adherence to broader John Lewis CRM principles and continued dialogue with the Profession to support continued learning and development for the team.

**Why do our CRM Executives love working for us?**

“It’s great to be part of such a high performing team, contributing not only to the commercial performance of the business, but also driving tangible change and benefit for our customers. It’s not everyday you get to work for one of the UK’s most-loved brands with a database of this size. The best part though? The team. They’re dynamic, supportive, and I can always be myself. And the partner discount is pretty good too”

**What you'll have**
- Previous CRM experience, working with customer data to build audiences
- Salesforce Marketing Cloud experience is desirable but other equivalent ESP experience will be considered
- Strong eye for detail, when QAing campaigns and delivering performance reporting
- Strong numeracy and Excel/Google Sheets skills
- Excellent communication and problem solving skills with an ability to build great relationships.

**What else could you bring?**
- Understanding of automation and trigger setup
- Google Analytics / Adobe Analytics
- Financial Service industry experience
- Understanding of complex customer targeting and segmentation
- Experience in acquisition and retention communications.

**Additional Information**

For internal use only:
LI-JLPJL

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