Tik Tok Content Creator

2 days ago

Liverpool, United Kingdom The Protein Works™ Full time

Job Advert

TikTok Content Creator

This role requires effective collaboration across our Squad function, other Sales & Marketing Squads and in time, the wider business - specifically CX, NPD and Brand. You will be known for your creative mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of social-first content.

Core Responsibilities
- Lead on generating fresh, innovative, creative ideas for TikTok-first content, that builds on our brand narrative, builds our community, and generates social conversation and brand buzz.
- Responsible for creating disruptive, engaging content
- Lead on engaging and growing our community across social channels through different initiatives and exciting content ideas.
- Introduce and build upon different content strands to engage and grow our audience.
- Keep up to date with emerging social trends, competitor activity and industry updates to share with the wider team.
- Manage the day-to-day scheduling and posting across channels.
- Manage delivery of organic social & paid social assets for each brand moment
- Actively engage with the community by responding to comments, messages, and mentions across platforms daily.- Monitor and report on KPIs for all social media channels, including engagement rates, follower growth, brand reach etc.
- Work with the wider brand and product teams to ensure the content calendar is kept up to date and content is created to support trend / brand moments.
- Use insights to optimise content and strategy, ensuring the brand's social media efforts contribute to overall business objectives.
- Be a true ambassador for the brand, embodying its culture and brand values in everything you create.

Core Competencies
- Highly creative, innovative and social media obsessed.
- Strong portfolio of creative work and social-first content.
- In-depth knowledge of social media channels (Overindexing in TikTok).
- Strong photo/video editing skills (Adobe Creative Suite, Canva, Final Cut Pro).
- Highly organised with the ability to manage multiple projects and meet deadlines.
- Understanding of colour correction, sound design, motion graphics, and file optimisation
- Hands-on experience with camera equipment, lighting setups
- A creative thinker who understands how to craft brand-aligned visual stories across formats
- Comfortable working independently and taking ownership of full project cycles

Core Behaviours
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
- 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.

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