Digital Analytics Media Specialist

Digital Analyitcs Media Specialist

**About EE**

Empowered, challenged, supported and rewarded, our people are the key to our success. Our people keep customers happy with great service, and our network, named best in the UK, is keeping their digital lives connected. Since becoming part of the BT family, we’ve focused on creating an energising culture that makes EE an even better place to build a career. We’re at the top of our game, and this is your chance to join us.

We’re therefore open to considering flexible working, things like part-time hours or other flexible options. We also offer emergency time off for dependants in addition to generous maternity and paternity leave. It’s our way of helping people find a job that suits them, so talk to us during the recruitment process to find out where you could fit in.

**Why this role matters?**

In this job, you’ll be responsible for using a data driven approach to both understand, and optimise, BT’s group £70m worth of Digital Media campaigns. This role is vital to ensure that BT is using its considerable spend efficiently, is targeting customers effectively, (and compliantly), and is building the right foundations for the next few years in this space, which is set to be a challenging period for companies that do not navigate changes to cookie policies or protect consumer privacy with a well thought out strategy.

This role is unique in EE, in that it straddles the divide between the orchestration of campaigns and the design of the measurement framework to support them, and will provide the successful applicant with the chance to operate as the pivot between high performing Marketing, Analytics, and Agency partners; and offers the chance to make a significant impact on the revenue of EE.

**Key responsibilities**
- Drive decision-making across Digital Media using the power of data and insight. This means producing high-quality, actionable insights to understand customer interactions with BT’s digital touchpoints.
- Design and drive the implementation of the framework to track future performance of Digital Media campaigns, within the context of the rest of the business’ reporting.This includes the onsite tags and pixels.
- Co-ordinate on-site testing and landing page design to help align customer experience for campaigns.
- Develop and owns self-serve reporting solutions for the business to interpret to understand the contribution and effectiveness of Digital Media to marketing and trading.
- Develop strong relationships with our stakeholders across the business - including the Media, Demand Generation, Analytics and Agency teams.
- Produce high-quality, actionable insights to understand customer interactions with BT’s digital touchpoints.
- Help coach the business to interperet analyses and reports better, to improve their data literacy.
- Maintain quality governance and controls to ensure consistent and accurate analysis is produced.
- Focus on process improvement and technology automation to improve our customers’ experience and efficiency, driving deeper extensive use insight and analysis
- Take a holistic view of the analysis and reporting requirements of the business and use your expertise to interpret systems, processes and data to design brilliant solutions.

**Key skills**
- Experimental Campaign Design
- Digital Media campaign design and/or measurement
- Google Analytics Experience

**_Experience it would be useful to have:_**
- Adobe Analytics Experience
- SQL structure languages (ideally in a cloud environment)
- BI Tool experience (e.g. Qlik, Tableau, Looker)
- Work with Voice of the customer tools, e.g. Medallia, OpinionLab
- Work with Session Replay tools, e.g. SessionCam, Decibel Insight

**Benefits**

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people - whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but - more than that - you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include:

- Discounted BT Broadband, TV & mobile packages and BT products
- On target Bonus 10%
- Share options and 10% pension contribution
- Professional development
- Flexible benefits/rewards including dental insurance, healthcare, gym memberships etc.
- Well-being support for you and your family
- 25 days holiday (plus bank holidays) and up to 3 days paid volunteering a year

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be - so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful