Brand Manager

1 week ago

Whitebirk Industrial Estate, United Kingdom Pets Choice Full time

Are you looking for an opportunity to work on with Fun Brands and a Category with lots of opportunity for growth and development?

At Pets Choice, we are looking for a Brand Manager to join our growing marketing team who now champion 15 Brands

**Company Overview**

Pets Choice is a leading Pet Food and Pet Products Manufacturer with Head Office and Manufacturing sites based in Blackburn, Lancashire.

Pets are our passion

We put all of our love, fun, understanding and inventiveness into everything we make and it shows.

**Role Responsibilities | Brand Manager**
- Manage key product portfolios for Pets Choice and contribute to NPD/EPD pipeline ensuring excellence in execution.
- Work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
- Develop brand content and campaign plans, implement and drive all marketing, advertising and promotional activities.
- Develop shopper marketing and category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment.
- Maintain brand integrity across all company marketing initiatives and communications of products.
- Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace - supported by the Category & Insights team.
- Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
- Responsible for packaging development.
- Manage annual brand marketing budget.

**Requirements**:

- Experience of Brand Management working within an FMCG business
- Shopper marketing and category management knowledge.
- Positive, solution focused and result oriented.
- Strong time management.
- Able to communicate and influence at all levels.

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