Content Marketing Specialist

Born in California in 2009, Vagaro is the world's leading scheduling & business management software for the beauty and wellness industry with 175,000+ users of the platform across the globe. Due to our rapid international growth, we now have an exciting opportunity for a talented Content Marketing Specialist to join our UK team based in Hertfordshire.

Reporting into the International Marketing Manager, the Content Marketing Specialist will play a key role in developing Vagaro UK's content marketing strategy and production schedule. You will be instrumental in helping us build our brand awareness and reputation / credibility in the UK, and educate / inspire the British beauty and wellness communities on the benefits of Vagaro's award-winning software.

This position will require a commercially savvy and creative storyteller, with a passion and interest in software, marketing, and beauty & wellness. You will have previous experience in producing high-quality content for performance marketing, and comfortable engaging with and interviewing clients and prospects in-person and digitally as a face of Vagaro.
- Location: Stevenage, Hertfordshire_
- Salary: Up to £40-50k DOE_

**Key Duties and Responsibilities**:
The Content Marketing Specialist will be responsible for:

- **Content localisation**: Proofreading and editing content before being published, you will creatively translate and adapt US content to ensure the language, tone and references are appropriate for a British audience.
- **Content strategy**:Partnering closely with the International Marketing Manager and global marketing teams to develop content strategies. Help us achieve our commercial goals by effectively positioning Vagaro as the global leader for SaaS within the hair, beauty and wellness industries, and a credible resource for all things business and marketing relevant to small-business owners in the UK.
- **Content ideation**:Researching marketing and industry trends to ensure our content is relevant, engaging, and discoverable. Collaborating with the global marketing teams to ideate and define topics most pertinent to our British target markets. Develop a quarterly content calendar for the UK, to help us reach, and exceed, our engagement and SEO performance goals and ensure content consistency across all UK channels.
- **Content optimisation**:Ensuring we follow SEO best practices when developing digital content. From content ideation to creation, an understanding and appreciation of SEO strategies is vital for this role.
- **Reporting & monitoring**: Regularly reviewing content performance and exploring ideas to further improve visibility and engagement. Tracking the impact of their content using analytics tools to generate weekly reports / presentations.

**Skills & Experience**:
**Background & Experience**:

- Bachelor's degree in literature, journalism, marketing, communication, or similar.
- A minimum of 3 years' experience working in content creation, marketing, communications, or similar fields.
- A portfolio of published work available to share as part of the interview process.

**Technical Skills**:

- Excellent computer skills using Microsoft 365 (Microsoft Word, Excel, PowerPoint, Teams)
- Strong understanding of SEO for content marketing. Experience using SEO tools (e.g. Moz, SEMrush).
- Familiarity using content management systems and analytics tools (e.g. WordPress, Hubspot, Google Analytics, Amplitude).
- The ability to keep abreast of content marketing and beauty / wellness industry trends.
- Comfortable learning new technologies - your induction will entail 2 weeks of in-depth training to learn Vagaro's software, in order to be able to write about and promote it authentically
- Graphic design / photography skills desired, not essential.
- Good knowledge of content and layout design tools (e.g. Adobe InCopy, InDesign, Canva) desired, not essential.
- Excellent written and verbal communication skills.

**Soft Skills**:

- Passion and interest in beauty, health / wellbeing or fitness industries would be welcome.
- Exemplify Vagaro core values: Have integrity, promote diversity, be informed, pursue excellence, be a team player.

**Benefits**:

- 20 days + bank holidays
- Annual training and development budget, and support to attend marketing + beauty/ wellness industry events
- Company pension scheme
- National travel to visit Vagaro's clients around the country
- Annual performance bonus
- Access to latest technology and tools
- Collaborating with our highly talented team in California

**About Vagaro**:
**_Applicants must have the right to work in the UK._