Content Marketing Specialist

6 days ago

Watford Hertfordshire, United Kingdom Sway Me Good Full time

Location: St. Albans, UK (Hybrid) Type: Full-time Salary: £40,000 – £45,000 (depending on experience) About Sway Me Good Sway Me Good is an affiliate and influencer platform helping creators monetise their everyday content and helping brands partner with creators efficiently. From creator tools like SwaySite and Affiliate Hub to our Paid Collaborations marketplace for brands, we're building a smarter ecosystem for the creator economy. We're hiring a Content Marketing Specialist to elevate our digital presence, accelerate organic growth and produce high-quality content across both B2C (creators) and B2B (brands/agencies) audiences. The Role You'll own our content strategy end-to-end across Instagram, TikTok, LinkedIn and X, developing a cohesive look, voice and cadence that feels premium and on-brand. You'll also drive B2B content (lead magnets, articles, case studies) and support ad creative with organic-driven concepts. SEO and AI-assisted GEO content are bonus levers you'll help us test. Key Responsibilities Build and execute a multi-platform content strategy to grow organic reach, engagement and brand authority. Plan and brief short-form video content (hooks, scripts, storyboards, captions), collaborating with creators/editors. Maintain and evolve visual identity and brand voice across channels for a professional, cohesive presence. Create and edit B2B assets: blog posts, lead magnets/whitepapers, case studies and email content. Support performance marketing with adapting/concepting organic concepts for paid social campaigns. Support SEO initiatives through keyword research, on-page optimisation, internal linking and measure impact. Analyse channel metrics, report insights and continuously refine content based on data. Requirements 3+ years in content strategy/social/digital marketing (creator economy, SaaS or D2C experience ideal). Proven track record growing social channels with high-quality, on-brand content. Excellent copywriting across short-form video, social captions, blog and email. Working knowledge of analytics tools and data interpretation for content optimisation. Solid understanding of SEO fundamentals and content discoverability best practices. Mastery of short-form video from hooks, pacing, retention and trend adaptation for TikTok/Reels to briefing creators or editors effectively. Genuinely curious about the creator economy and able to craft authentic content for both creators and brands. Proficient in CapCut, InShot, Canva, or similar tools, with a sharp eye for layout, hierarchy and brand consistency. Culturally aware and deeply tuned into UK digital and creator culture to ensure content relevance and timeliness. Life at Sway Me Good Small, collaborative team based in the UK Hybrid working: 3 on-site days Quarterly socials 25 days paid holiday + Bank Holidays Flexible working culture Free parking Opportunities for promotion and professional growth as the company scales How to Apply: Send your CV, a short note on why you'd be a great fit, and five examples of content you've produced (social posts, campaigns, blog articles, lead magnets, etc.) to marketing@swaymegood.global, This can include links to TikTok, Instagram, or YouTube pages you manage, articles you've written, or videos you've produced - the more variety, the better

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