Journalist (Social Media) - Bbc Sport

Journalism
- Fixed Term - Full Time
- Salford, GB, M50 2QH
- BBC PUBLIC SERVICE B'CAST
- Job Closing Date: 09/02/2025

**THE ROLE**:
**Package Description**:

- **Job Reference: 21394**:

- **Band: C**:

- **Salary: £28,000 - £38,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.**:

- **Contract type: 3 x Fixed Term Contract / Attachment**:

- **2 x roles 1 Apr 2025 - 20 March 2026**:

- **1 x role 1 Apr 2025 - 31 October 2025**
- **Location: Salford**:

- Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
- Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym and much more..

**Job Introduction**:
BBC Sport online is the largest sports site/app in the UK, attracting around 27million global browsers a week. On social media, BBC Sport has more than 42m followers across Facebook, Twitter, Instagram, TikTok and YouTube giving us a massive outlet to reach younger audiences.

**Main Responsibilities**:
Social Media Journalists play a key role at BBC Sport, keeping our audience informed of the very latest sports news, covering major live events, driving online conversations around the biggest talking points and promoting the best of what BBC Sport has to offer across television, radio and online. You’ll do that as an author of some of the UK’s biggest sports social media accounts. This role will work predominantly creating and publishing content for Instagram, Facebook, Twitter and TikTok.

Our tone across social media is casual and conversational, but at the end of the day we’re still the BBC and that means you’ll be expected to uphold and build on the reputation we’ve carved out over many decades as the UK’s most trusted sports news source. Straddling that line between informal and authoritative is a real skill and something you’ll need to do daily in this role.

This is a good time to mention working hours as it’s not your average 9-5. In this role, the standard work pattern is x4 10-hour shifts per week. A lot of sport takes place at weekends and in the evenings, so there’s an expectation you’ll be available to work at these times. Not every evening or weekend, of course, but you should be aware the role does often require “non-standard” hours.

The role is based in Salford and usually requires a 50-50 split of time spent in the office and working from home. Note that during major tournaments (eg. Euros, World Cups etc) there will be more office work required.
- News or journalism experience is essential as much of the role centres around translating sports news stories and live sporting action to a social audience. Strong editorial judgement is required.
- In-depth sporting knowledge and experience covering live sport on social media is key but so is knowing your memes and social trends. We aim to inform AND entertain audiences. And while much of the output will centre around written work, a strong understanding of what works in the vertical video space - is also required. Experience making/editing vertical video would be advantageous although not essential.
- You'll have a good grasp on what content works for social audiences. Why would we post a certain type of video on YouTube but not on Instagram? Which of our TV talent will connect best with our TikTok followers? And how might we best entertain the audience while still maintaining high editorial standards?

If you think you’d be a good fit we'd love to hear from you.

**About the BBC**:
We don’t focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

To find out more about Diversity and Inclusion at the BBC, please click here.

**DISCLAIMER**:
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, deta