Head of Marketing

1 week ago

Ilkeston, United Kingdom The Surescreen Group Full time

We are an innovative and forward-thinking company creating bespoke diagnostic solutions, products and tailored services for organisations across the UK and Europe for over 25 years. Our mission is to provide the best quality diagnostic products that meet and exceed customers’ expectations at a fair price.

We pride ourselves on having a diverse range of talented, hardworking and dynamic individuals within our team. We provide a friendly, challenging and rewarding environment that will help individuals expand their knowledge, build connections and grow professionally.

Take a look at what we have already achieved

**Job Purpose**:
To craft and execute a brand strategy to drive growth in all brands.

SureScreen Materials

SureScreen Scientifics

SureScreen Health

Key Responsibilities of the Head of Marketing include but are not limited to:

- The overall responsibility for the creation & implementation of the marketing strategy for SureScreen Materials, SureScreen Scientifics & SureScreen Health to drive growth and enhance brand visibility.
- To manage all marketing resources to ensure growth and ROI.
- Ensure that the STP (segmentation, targeting and position) is clear for each individual brand through targeted online and offline campaigns.
- Prepare and deliver exciting new product launches across the brands that lands with customers and prospects.
- Manage the brand guidelines to ensure there is a cohesive look and feel to all marketing outputs that promotes the brand and tone of voice.
- Create and maintain content along with the marketing executive that enhances the customer journey on online and offline tools and collateral.
- Create and develop ideas for the websites and portal enhances alongside Head of Website.
- Support the marketing executive in driving digital ads to key landing pages that convert to leads or purchases.
- Working with sales and R&D, research and develop product opportunities that will meet market trends and needs.
- Working with our PR agency to drive brand awareness, affiliate links and event/sponsorship promotion in line with key campaigns.
- Identify key trends and topics that represent opportunities for thought leadership in the industry.
- Hold regular meetings with sales, R&D and technical teams to deliver timely internal and external projects.
- Organise, deliver, attend or participate in online and offline events, working with the marketing executive and graphic designer to create engaging content and displays as needed, and providing post-event reports and analysis.
- Identify and implement marketing tools that will streamline and enhance activities.

Company Benefits Include:

- 23 Days Holiday, increasing to 28 days after 5 years’ service
- Bank Holidays off
- An additional day's holiday for your Birthday
- Private Health Insurance following a successful probationary period
- Modern facilities and technology to work with
- A collaborative culture with progression opportunities and training provided
- Company Celebration Events twice a year
- And much, much more

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