Head of Marketing

1 week ago

Telford, United Kingdom Bohomoon LTD Full time

Bohomoon is the leading online retailer of costume jewellery and is seeking to hire an experienced Head of Marketing to spearhead the growing marketing department.

As the Head of Marketing, you will need a proven track record in driving multi-channel marketing programmes and will be responsible for developing marketing strategies and initiatives, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated to the senior leadership team.

The role will require working to build on an existing department covering all aspects of social media marketing, working closely with the digital team, creative, design, eCommerce, social media, PR and senior leadership to ensure all marketing campaigns are in alignment with the core brand message.

Day to day duties will include:

- Leading the development of all marketing plans.
- Ensuring the implementation of effective marketing strategies.
- Focusing on growing audiences and the uptake for new products & collections.
- Reviewing and reporting on all areas of the marketing strategies and its implementation.
- Developing the brand identity in consultation with the senior leadership team.
- Managing creative agencies and retained partners.
- Identifying ways to grow the marketing department and secure resources.
- Sourcing talent to ensure the curation and retention of specialist skill sets across your team.
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
- Conducting strategic marketing analysis that will help guide marketing messages.
- Overseeing social media planning and execution.
- Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.
- Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
- Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
- Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
- Efficiently managing annual marketing budgets.
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

To excel as Head of Marketing, you will need to lead the core areas of the marketing department, including digital marketing, web-based content, online media marketing, social media marketing and direct marketing.

**Salary**: £55,000.00-£60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Transport links
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)
- Marketing: 5 years (required)

Ability to Commute:

- Telford (required)

Ability to Relocate:

- Telford: Relocate before starting work (required)

Work Location: Hybrid remote in Telford

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