Commercial Marketing Manager

2 weeks ago

Telford, Telford and Wrekin, United Kingdom Epwin Group Full time £32,480 - £40,196 per year

EPW1
JOB TITLE:
Commercial Marketing Executive
SITE LOCATION:
Telford / Hybrid
HOURS:
Monday – Friday: 8.30am - 5.00pm
REPORTS TO:
Head of Marketing / Head of CommercialKey Accountabilities:

  • Develop, own and execute the Specification marketing strategy for Epwin Window Systems, aligning with our Specification Sales Team and overall business objectives.
  • Create activity plans to support Specification Sales Team objectives and provide regular updates on performance
  • Manage the Approved Commercial Partner Scheme, create and deliver a value proposition that its members see added value in.Identify and target opportunities to grow the scheme membership, and extend products and services to increase appeal
  • Create and manage all Specification collateral, both print and online, and ensure content is correct and up to date.
  • Manage specification platforms and provide Specification Sales Team with leads
  • Create KPIs for measuring success in your role and report them monthly
  • Organise and attend relevant events
  • Support Specification Sales Team as and where necessary

Key Experiences and Skills Required:CRM Management:

  • Manage, Record, assign and track specification leads via CRM platform

Campaign Coordination:

  • Plan, execute, and monitor integrated marketing campaigns across digital and traditional channels.
  • Liaise with internal teams and external agencies to ensure timely delivery of campaign assets.

Content & Communications:

  • Create and manage content for brochures, websites, email newsletters, and social media.
  • Ensure consistent brand messaging across all platforms.

Event Management:

  • Organise and support shows, exhibitions, and promotional events.
  • Coordinate logistics, promotional materials, and post-event analysis.

Sales Support:

  • Collaborate with the Specification Sales Team to develop relevant marketing collateral and tools.
  • Communicate campaign objectives and provide materials to support lead generation.

Reporting & Metrics:

  • Track campaign performance using analytics tools.
  • Provide regular updates and recommendations to senior management.

Desirables Skills, Qualifications and Experience Required:

  • Degree in Marketing, Business, Communications, or related field
  • 2+ years of experience in a marketing role, ideally within manufacturing and / or specification background
  • Strong written and verbal communication skills.
  • Proficiency in marketing software (e.g., CRM, CMS, Google Analytics).
  • Excellent organisational and project management skills.
  • Creative thinking and attention to detail
  • Experience working with technical or industrial products.
  • Ability to work independently and as part of a cross-functional team

Personal Attributes:

  • Action-Oriented – Demonstrates the ability to address challenges and opportunities promptly, ensuring timely and effective solutions.
  • Results-Driven – Confident and decisive, consistently seeking ways to improve performance and challenge conventional methods to achieve measurable outcomes.
  • Exceptional Communicator – Clear and concise in both written and verbal communication, able to engage effectively with stakeholders at all levels, including customers, suppliers, and internal teams.
  • Strategic Agility – Quickly recognises changing market dynamics and responds with innovative strategies to maintain competitive advantage.
  • Commitment to High Standards – Motivated to raise benchmarks, challenge inadequate solutions, and deliver excellence in all aspects of the role.
  • Integrity and Trust – Upholds the highest standards of honesty, transparency, and loyalty, fostering a culture of openness and accountability.

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