Social Media Producer

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

**About this role**

BT Sport’s social media platforms are our largest touchpoint with existing and potential customers (14 million followers/subscribers). We speak to people on their devices about the sports they love.

They are often the only way people consume BT Sport content, so are fundamental in representing the brand in a positive, shareable way.

Our social accounts provide a substantial and growing revenue stream for the business.

And representation on our social media platforms is integral for our partners, like governing bodies (e.g. UEFA, Premier League, UFC etc).

This is your chance to join our award-winning team

**You'll have the following responsibilities**
- **End-to-end delivery of content** - Ideate, curate, and execute real-time and planned social media output across BT Sport's social media platforms across YouTube, Twitter, Instagram, Facebook and TikTok.
- **Creativity -** Bring creative and original thinking to our content output
- **Self-management -** Comfortable managing your own workload in a live environment (events/productions/streams)
- **Data-led decision making -** use analytics to read insights, make decisions and inform social strategy
- **Video-focussed -** work with our Digital Production team to brief, direct and manage a diverse range of social-first content projects, from graphic design to video edits
- **Planning and organisation -** create and maintain content plans on both long-term and short-term projects
- **Video editing -** produce short-form and longer social-first video edits
- **Collaboration -** working daily with graphic designer and video editors, providing feedback on work, and help set their content workloads
- **Understanding the competition and the industry -** live and breathe sports social media and ensure BT Sport stays ahead of the curve and its competition
- **Being the confident, objective voice of our users -** listening and acting on feedback and sharing with the wider team
- **Content quality -** ensure that the user is given the right content, in the right place, at the right time, and in the right way
- **Governance -** responsible for legal and compliance of your copy & content, plus make sure it adheres to contractual obligations
- **Commercial approach -** ensure content supports and aligns with the BT Sport Digital strategy and objectives
- **Digital Team -** You will be a Digital team representative and a point of contact for other areas of the business around social media.

**You'll have the following skills & experience**

A spectrum of technical expertise across the following skills (with a specialism in some areas):

- Video editing - long and short-form using After Effects/Premiere Pro/Final Cut
- Design - strong Photoshop (or similar) knowledge
- Social media savvy - up-to-date knowledge of social media platforms, tools, and emerging trends
- A natural copywriter - a flair for capturing a moment and engaging an audience in a post
- Data-focussed - knowledge of platform analytics and ability to read insights, make decisions and inform social strategy
- Content creation & curation - commissioning, sourcing, creating, interviewing & editing across different formats, including copywriting, visual assets, and video content
- Content Marketing & content management - supporting marketing messaging, campaigns, events, and planning of multi-touchpoint seamless digital experiences with user needs, business goals & data at their heart
- Platform engagement and optimisation - creating content tailored to each platform and audience
- Content publishing - timely content publishing around the sporting agenda and calendar
- User feedback - listening to our users, making changes, and sharing feedback with other teams
- Process optimisation - feeding back to help improving how the team works and the systems they use.

The following qualities:

- Organised and methodical - the ability to plan and execute across simultaneous sporting events
- Exceptional collaboration and communication skills - both face-to-face and other communication platforms
- Lean approach to action - continually finding ways to deliver more value to the customer and the business
- Passion for sport - an in-depth knowledge of a wide range of sports we retain rights for - Football, Rugby, UFC, Cricket, Boxing,