Digital Solutions Specialist

**Digital Solutions Specialist**
- (Permanent, Full-Time)_

Welcome to Kia UK

**About Us**

Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2023. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 - Kia’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9, the all new electric compact SUV the EV3, and WhatVan?’s ‘One to Watch’, the PV5 due to launch this year.

Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.

People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2024 by Great Place To Work®, and also ranked in the 2024 Best Workplaces for Women, Development, Wellbeing, and Manufacturing, Production Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more

**The Team**

The **Kia UK Marketing Team** lead national campaigns, launch exciting products, shape media strategies, and drive tactical marketing initiatives. We organise high-profile events and manage prestigious sponsorships. We stay ahead with innovative campaigns and through collaboration with our dealer network. We manage and optimize customer interactions. You too could join our exciting journey, make a real impact and ensure Kia remains a leader in electric vehicles.

**The Role**

Join us as **Digital Solutions Specialist**and support the Digital Data Solutions Manager to oversee and optimize customer interactions across various channels, managing AI chat operations, ensuring effective lead distribution, supporting system development including our 3D car configurator, and ensuring compliance with data policies. This role is crucial for enhancing customer experience and improving overall CRM performance.

**General Responsibilities**:

- Develop effective and collaborative relationships with internal and external partners, acting as a though partners for the development of digital and data solutions
- Work closely with the CRM team to advise and support projects with the aim of improving overall CRM performance in Open Rates, CTRs etc.
- Manage and authorise data requests from KUK departments
- Develop and maintain up-to-date documentation for all systems and processes

**Channel-Specific Responsibilities**:
**Lead Management**
- Manage third party suppliers to ensure the effective distribution of leads to dealers and van centres
- Develop and generate reporting on lead management to support dealers, van centres and field teams to improve conversion and performance

**AI Chat**
- Manage third party suppliers to ensure the effective operation of Kia Chat
- Develop and generate reporting on Chat follow up and conversions, supporting dealers, van centres and field teams
- Support the definition and roll-out of future phases of Kia Chat

**Apps and Other Systems**
- Support the development and implementation of future customer and data systems, including the development of the Kia website (One Web) and Kia Apps

**Showcase**
- Manage Support the Showcase content, ensuring it remains always up to date and relevent
- Creation and maintenance of 360 digital assets ensuring ealiest available reference photos for new vehicles/derivatives
- Assist with enhancing Dealer Customer usage
- Assist with reporting and analysis of usage, downtime, troubleshooting, etc.

**Customer Database**
- Manage the KUK customer database (currently Siebel) including all extracts and data flows
- Play a key role in the continued development of the database, including proposed transition to Salesforce
- Ensure KUK policies are adhered to and updated in line with latest legislation in respect of data storage, use and retention / deletion.
- Work with third parties and business partners to ensure compliance and best practice in respect of data storage and handling

**About You**

**Education**:

- Educated to degree or equivalent level preferred.

**Experience**:

- Minimum 2 to 3 years of experience in a digital strategy and/or project management role
- Experience of CRM system development and integrations
- Automotive experience beneficial.

**Skills**:

- High energy, driven, self-starter, motivated, with a desire to learn
- Excellent interpersonal and communication skills.
- Demonstrate effectiveness in working cross fu