Analytics Implementation Specialist

2 days ago

London, United Kingdom Yolo Group Full time

Our **Product Analytics**team is growing, and we are looking for a new team member to join us on our journey

An Analytics Implementation Specialist is a key role to unlocking new insights and standardising the analytics architecture across multiple brands. The role will also support the development and measurement of A/B/MVT tests, so solid Javascript experience is required

**Your day-to-day**:

- Design both standardised and bespoke tagging implementations to suit different requirements from analytics and commercial stakeholders;
- Gather business requirements and translate these into the data layer requirements to be implemented by the development team;
- Define and map these solutions into variables within our analytics platform, we use GA4, GTM and Full Story;
- Support internal developers and third parties throughout the implementation process and deployment;
- Act as the primary point of contact for all tagging and tracking issues, ensuring data integrity and quality assurance processes are in place;
- Recommend tagging strategies and implementation guides for marketing tags, A/B testing and conversion/engagement measurement;
- Proactively engaging with Product Owners and internal teams to continually enhance data collection and usage

**Your background and mindset**:

- Advanced JavaScript, HTML & CSS skills;
- Solid understanding of various measurement and analysis technologies with proven ability to use analysis technology to solve business problems;
- Maintained a Google Tag Manager implementation, implementing best practice, and considering container size;
- Experience supporting or working directly with experimentation teams and A/B testing processes;
- Exposure to server-side tagging and understanding of API / webhooks, is a strong advantage;
- Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms;
- Hands-on experience validating marketing pixels with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools;
- An understanding of industry-specific user behavior, acquisition channels, and regulatory considerations;
- Excellent written and verbal English;
- Experience in iGaming, sports betting, or online casino environments is a plus;
- Previous experience in front end development is a plus.

**Please note, we don't offer relocation support for this position.**:

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