Analytics Implementation Specialist
22 hours ago
OverviewOur Product Analytics team is growing, and we are looking for a new team member to join us on our journeyAn Analytics Implementation Specialist is a key role to unlocking new insights and standardising the analytics architecture across multiple brands. The role will also support the development and measurement of A / B / MVT tests, so solid Javascript experience is requiredYour day-to-dayDesign both standardised and bespoke tagging implementations to suit different requirements from analytics and commercial stakeholders;Gather business requirements and translate these into the data layer requirements to be implemented by the development team;Define and map these solutions into variables within our analytics platform, we use GA4, GTM and Full Story;Support internal developers and third parties throughout the implementation process and deployment;Act as the primary point of contact for all tagging and tracking issues, ensuring data integrity and quality assurance processes are in place;Recommend tagging strategies and implementation guides for marketing tags, A / B testing and conversion / engagement measurement;Proactively engaging with Product Owners and internal teams to continually enhance data collection and usageYour background and mindsetAdvanced JavaScript, HTML & CSS skills;Solid understanding of various measurement and analysis technologies with proven ability to use analysis technology to solve business problems;Maintained a Google Tag Manager implementation, implementing best practice, and considering container size;Experience supporting or working directly with experimentation teams and A / B testing processes;Exposure to server-side tagging and understanding of API / webhooks, is a strong advantage;Familiarity with tools such as Google Analytics, FullStory, or similar user behavior analytics platforms;Hands-on experience validating marketing pixels with digital marketing platforms such as Google Ads, affiliate networks, and performance tracking tools;An understanding of industry-specific user behavior, acquisition channels, and regulatory considerations;Excellent written and verbal English;Experience in iGaming, sports betting, or online casino environments is a plus;Previous experience in front end development is a plus.Please note, we\'re not offering relocation support for this position. #J-18808-Ljbffr
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