Marketing Strategy Lead Emea

About JLL
- We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 91,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.

**Title**: Marketing Strategy Lead EMEA

**Location**: London (UK), Paris (FR) - Hybrid

We’re JLL. We’re a professional services and investment management firm specializing in real estate. We help organizations around the world achieve their ambitions by owning, occupying and investing in real estate.

Our Work Dynamics business creates safe and inspiring spaces around the world that are more human-centric, more resilient and more responsible for people to collaborate, innovate, drive culture and meaningful change, everywhere that work is performed.

We provide a holistic approach to managing activities across the entire real estate life cycle (Portfolio, Capital and Operations). We service 500+ accounts globally through a highly talented and diverse workforce of nearly 40,000 colleagues.

Our goal is to enable our clients’ businesses and drive value for their organization.

We are looking for an ambitious leader to join us as Marketing Strategy Lead EMEA for our Work Dynamics business, developing our B2B strategy and guiding its execution.

Do you look around corners for ways to impact industries by leveraging effective marketing strategies? Are you experienced in partnering with sales teams, being their trusted marketing advisor to drive programs that supports the business growth?

Come work with us on landmark projects and game-changing real estate initiatives, to shape a better world of work

Role and Responsibilities

The EMEA based Marketing Strategy team is responsible for driving market adoption of the JLL Work Dynamics products and solutions across EMEA. This team leverages a deep understanding of the client’s needs, buying process and products and solutions differentiators to create tools, tactics and go-to-market strategies - in partnership with the global, regional and local stakeholders. This team is a key face of marketing to the business and has significant influence on business results and future growth.

The Marketing Strategy Lead will focus on developing our B2B strategy for one of the strategic segments of the Work Dynamics business across EMEA. She/he must work closely with business leaders, product marketing, PR, campaign and field marketing to build and drive successful integrated marketing programs across EMEA.

This is a unique opportunity for a highly motivated and experienced marketing leader to develop and drive growth strategies across EMEA with a broad remit spanning from:
Defining business positioning, messaging and produce sales enablement deliverables to promote the JLL’s capabilities, products and solutions for target buyers
Building growth targeting strategies (audience/segment focused) to develop resonant and high impact Marketing campaigns, contents and programs
Localising products and solutions and guide the release on the market, working closely with the EMEA business stakeholders and Global Product & Solutions teams
Developing an in-depth understanding of clients by gathering qualitative and quantitative insights to drive decisions and influence Global, Regional and Local teams
Delivering best-in-class end-to-end customer experiences - focused on solving our customers' biggest ambitions while delivering a positive business impact.
What you will bring
Minimum 10 years of strategy and/or product marketing experience with a record of increasing responsibility in a tech, consulting / professional services firm or communication agency in the B2B sector, in an international environment.
Bachelor’s Degree in Marketing, Advertising, Communications, Business, or other relevant field and excellent verbal, written, and interpersonal communication skills in English are required
Strategic thinker with a proven experience in building growth targeting