Digital Marketing Course Tutor/traineer

10 to 13th of Feb (Mon -Thursday) - 4 days

10-am to 2pm

For more information, please WhatsApp +447552693317

Please read before you apply.

For information, please WhatsApp

+447552693317

Training delivery is from 10th to 13th Feb, 10 am to 1 pm UK time. Approx 24 hours in total.

Teaching experience MUST in this field.

Role Description

This is a contract role for a Digital Marketing Tutor/Trainer located in the London Area, United Kingdom. The role involves educating and training individuals in digital marketing strategies, tools, and techniques. Responsibilities include designing and delivering tailored training sessions, providing feedback and guidance, and assessing the progress of trainees.

**Qualifications**:
Digital Marketing Strategy and Planning skills

Social Media Marketing and Advertising knowledge

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) expertise

Data Analysis and Reporting skills

Experience in conducting training sessions and workshops

Excellent communication and presentation skills

Certifications in Digital Marketing or related field

Bachelor's or Master's degree in Marketing or a relevant field

Course content below,

Digital Marketing Agenda

1

Week 1

Day 1: Introduction to Digital Marketing & Market ResearchSession 1 (10:00 AM - 11:30 AM):
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Overview of Digital Marketing: Understanding digital marketing channels and strategies

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Key concepts in digital marketing: SEO, SEM, Content Marketing, Social Media Marketing

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Understanding the customer journey and mapping digital touchpointsBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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Market Research: Tools and techniques for gathering insights (Google Trends, SEMrush, etc.)

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Analyzing competitor strategies and market positioning

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Practical: Conducting a market research analysis for a business

Day 2: Search Engine Optimization (SEO) BasicsSession 1 (10:00 AM - 11:30 AM):
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SEO Introduction: What is SEO and why it’s important

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On-page SEO: Keywords, content optimization, meta tags, and alt text

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Off-page SEO: Backlinks, social signals, and domain authorityBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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SEO tools: Google Search Console, Ahrefs, Moz

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Practical: Performing keyword research and competitor analysis

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Understanding Google’s algorithm and its impact on rankings

Digital Marketing Agenda

2

Day 3: Pay-Per-Click (PPC) AdvertisingSession 1 (10:00 AM - 11:30 AM):
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Introduction to PPC: How PPC works and the benefits for businesses

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Setting up and optimizing Google Ads campaigns

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Understanding bidding strategies and targeting techniquesBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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Practical: Creating a Google Ads campaign

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Analyzing ad performance using Google Analytics

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Best practices for managing PPC campaigns

Day 4: Social Media Marketing (SMM) StrategySession 1 (10:00 AM - 11:30 AM):
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Overview of Social Media Marketing: Importance of social media platforms for businesses

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Developing a social media strategy: Content planning, targeting, and engagement

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Choosing the right social media platforms for your business (Facebook, Instagram, LinkedIn, Twitter)Break (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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Content Creation for Social Media: Best practices for writing engaging posts and using visuals

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Scheduling posts using tools like Buffer, Hootsuite, or Sprout Social

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Practical: Creating a content calendar for a business

Digital Marketing Agenda

3

Week 2Session 1 (10:00 AM - 11:30 AM):
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oBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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o

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Day 2: Content Marketing & BloggingSession 1 (10:00 AM - 11:30 AM):
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Introduction to Content Marketing: Why content is crucial for digital marketing

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Types of content: Blogs, videos, infographics, case studies, and eBooks

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Content creation tips: Writing compelling and SEO-friendly blog postsBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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Content Promotion and Distribution: How to get your content seen and shared

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Using content for lead generation and brand awareness

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Practical: Writing and publishing a blog post with SEO optimization

Digital Marketing Agenda

4

Day 3: Web Analytics & Conversion OptimizationSession 1 (10:00 AM - 11:30 AM):
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Introduction to Web Analytics: Setting up Google Analytics and key metrics to track

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Understanding traffic sources, user behavior, and conversion tracking

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Defining goals and KPIs for your digital marketing campaignsBreak (11:30 AM - 12:00 PM)Session 2 (12:00 PM - 1:00 PM):
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Conversion Rate Optimization (CRO): A/B testing, user experience, and landing pages

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Practical: Setting up a Google Analytics account and tracking basic metrics

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Identifying ways to improve website conversions based on analytics insights

Day 4: Digital Marketing Strategy and PlanningSession 1 (10:00 AM - 11:30 AM):
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Creating a Digital Marketing Strategy: Setting objectives, target audi