Product Lifecycle Executive

2 weeks ago

Kent, United Kingdom Brigade Electronics Full time

Product Lifecycle Executive

**Reporting to **Head of Product Management

Brigade Electronics, established in 1976, is at the pinnacle of commercial
vehicle and mobile plant safety. A founder and innovator of sensing and
monitoring systems that have helped save countless lives across the
globe for over forty years.
Whilst our portfolio can be emulated, our commitment to vehicle safety,
our reliable, trusted products and our dedicated team of experts, cannot.
We invest in people as well as technology. Everyone in the Brigade family

**The Company**
understands the life-changing significance of the products and service we
provide and the importance of outstanding systems that work in the most
demanding of situations.
The Brigade Group organisation is based in the UK and has subsidiary
companies in the USA, Canada, Germany, France, Italy, The Netherlands
and Poland, and selling in to over 80 countries world-wide via our National
Distributor network.

**Purpose **This role maximises revenue and profitability of the existing portfolio during

the product's lifetime, manages shortages and obsolescence and ensures

effective product rationalisation. It encompasses all aspects of the product

delivery contents, accessories and supporting data to drive sales.

**Responsibilities **- Initiate and manage product line extensions and updates to optimise
revenue and profitability over the full life cycle based on market data

and close co-operation with sales
- Develop campaigns with sales and marketing to achieve accelerated

sales during early stages through multiple channels
- Price positioning to develop share and enhance margins
- Work with the product managers to plan out and execute yearly

rationalisation of products
- Manage product retirement and component obsolescence to prevent

supply disruption
- Maintain all aspects of the product including packaging, delivery

contents and product data

Job Description - Product Lifecycle Executive 1
Revision Issue of
no. Date

2 10-11-2021 1

**Accountabilities **- Analysis of current product line performance
- Execution of product plans for underperforming product lines
- Enhancements and variants to achieve life cycle goals and maintain

competitive position
- Price optimisation
- Management of SKU rationalisation and effective communication to key

customers through the sales organisation
- Continuity of supply for critical product lines
- Accurate content for sales tool development and digital channels

**Person **- Minimum 2 years’ experience in a similar role
**Specification **- Proven ability to manage product life cycles preferably in industrial or
automotive markets with a knowledge of camera based systems
and familiar with product life cycle management tools
- Able to manage varied concurrent projects across departments with a
- flexible approach- Degree level education in a technical discipline or marketing

Employee Signature: _________________

Date: ___________

Job Description - Product Lifecycle Executive 2
Revision Issue of
no. Date

2 10-11-2021 1

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