Head of Brand and Creative Services

**Details**:
**Reference number**:

- 411605

**Salary**:

- £68,966 - £76,979
- A Civil Service Pension with an employer contribution of 28.97%

GBP

**Job grade**:

- Grade 6

**Contract type**:

- Permanent

**Business area**:

- HMRC - Comms - Strategic Comms

**Type of role**:

- Communications / Marketing

**Working pattern**:

- Flexible working, Full-time, Job share, Part-time

**Number of jobs available**:

- 1

**Contents**:

- Location
- About the job
- Benefits
- Things you need to know

**Location**:

- Belfast, Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, Newcastle-upon-Tyne, Nottingham, Portsmouth, Preston

**About the job**:
**Job summary**:
Discover a career in your hands at HMRC. Whether you're seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.

Visit our YouTube channel to watch the full series and come and discover your potential.

The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government.

We deliver through a host of functions including;
- Internal and Change
- Press and Digital
- Brand and Campaigns
- Strategic Communications
- External Affairs
- New/changing tax policies
- Customer Support and Compliance
- Borders and Trade
- Transformation

With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships.

We are creative, fast-working and encourage collaboration. With a big job to do you’ll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people.

**Job description**:
Job holder will lead HMRC’s brand and creative services team and be responsible for the delivery of creative solutions that support our biggest campaigns and operational priorities in support of the HMRC vision and strategy. They will also be accountable for brand strategy, leading a function that enables fluent and recognisable communications, connecting audiences across all products and services, to increase trust and engagement.

Job holders in this grade will carry out a range of activities across communications professional disciplines to support efficient running of the directorate. This may involve being deployed across any of the communications teams and functional areas to support emerging priority work.
- Strategy development: Develop and implement the Department’s brand and creative services strategy, ensuring it supports delivery of the Communications and Guidance Strategy and key organisational priorities.
- Project management: develop and provide oversight of the creative process for multiple projects and campaigns, successfully delivering large, complex content projects, as well as several small to mid-size projects on time. Continuously improve processes and ways of working.
- Stakeholder management: Manage senior stakeholder relationships at all levels, developing a collaborative environment in the development of creative solutions that fosters continuous improvement. Ensure the team develop and improve client offers and services to best meet business need.
- Commercial management: Ensure we have the right agencies in place to support delivery, effective contract management, tracking quality and budget management etc. through development and stewardship of a robust Creative PSL. Oversee the creative campaigns and assets produced by agencies, ensuring timely creative input, brand compliance and optimal processes.
- Leadership: Lead the team, creating an environment inspiring collaboration, creativity, and development. Manage the team to deliver high quality, cost effective and timely outputs.
- Brand management: Support the team in developing and maintaining the Department’s brand assets and guidelines, building new propositions when necessary. Deliver strategic brand activities that build colleague engagement and education, ensuring our communications across all touch points are fluent, compelling and build trust.
- Innovation and best practice: Keep HMRC at the forefront of best practice in creative strategy and project management in a way that delivers value and drives innovation. Work with the Senior Managers within the team and colleagues across HMRC and cross Government to explore the timely and safe use of emerging technology such as Artificial Intelligence to support effective and efficient client services, and innovative communications.

**Person specification**:
The post holder will:

- Work with the Strategic Communications planning team and portfolio leads to develop the annual delivery plan for Creative Services.
- Develop and maintain a long-term Brand and Creative Strategy to c