Brand Manager

1 week ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Reeves - The Pension Specialists Full time £40,000 - £45,000 per year

The Role

Reporting to the Head of Marketing, the Brand Manager will:

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  • Lead the 30th birthday brand campaign, creating a high-profile and engaging celebration across internal and external channels.
  • Build and maintain the Reeves employer brand, highlighting culture, values, and talent initiatives.
  • Collaborate closely with the Digital Marketing Manager to ensure campaigns and digital activity are aligned, maximising reach and engagement.

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You will oversee sponsorships, ambassador programmes, media relations, events, and brand development across all group firms, ensuring cohesive messaging and brand identity.

Key Responsibilities

30th Birthday & Brand Campaigns

  • Lead and execute the Reeves 30th birthday campaign, including creative concepts, messaging, and multi-channel activation.
  • Align internal and external communications to create excitement and engagement around the milestone.
  • Collaborate with marketing teams to deliver integrated digital, social, and event campaigns.

Employer Branding
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  • Develop and promote the Reeves Group employer brand, showcasing company culture, values, and career opportunities.
  • Support recruitment campaigns and employee engagement initiatives to attract and retain talent.

Brand Strategy & Development
​

  • Develop and deliver brand strategy for all Reeves Group firms.
  • Champion the positioning of "The Consolidator of the North", ensuring consistent application across all touchpoints.
  • Maintain brand guidelines, messaging, and visual identity across the group.

Sponsorships, Partnerships & Ambassadors
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  • Manage sponsorship opportunities and partnerships aligned with brand objectives.
  • Lead the Reeves Ambassador Programme, encouraging team participation in events and community initiatives.

Events & Media Engagement
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  • Represent the brand at key industry, community, and corporate events.
  • Work with PR and media partners to secure coverage, interviews, and thought leadership.
  • Collaborate with marketing to plan, promote, and execute client and brand events.

Collaboration & Reporting
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  • Work closely with the Digital Marketing Manager to maximise campaign reach and effectiveness.
  • Coordinate with internal teams to ensure brand consistency and alignment.
  • Monitor brand performance, track engagement, and report insights to the Head of Marketing.

Skills & Experience

Essential:
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  • Proven experience in brand or marketing management, ideally within financial services.
  • Strong track record in brand strategy, positioning, and reputation management.
  • Experience leading high-profile campaigns, ideally including milestone celebrations or corporate initiatives.
  • Excellent communication, project management, and organisational skills.
  • Creative thinker with the ability to translate strategy into impactful campaigns.

Desirable:
​

  • Experience in employer branding or talent marketing.
  • Familiarity with sponsorships, media engagement, and ambassador programmes.
  • Understanding of regional marketing dynamics in the North of England.

Why Join Reeves?
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  • Lead the 30th birthday brand campaign, a milestone moment in the group's history.
  • Influence brand growth and reputation across multiple firms, including RIL and RFS.
  • Collaborate closely with the Digital Marketing Manager and wider marketing team to deliver integrated campaigns.
  • Office-based in Newcastle upon Tyne, with national event opportunities.
  • Competitive salary up to £45,000 DOE, with professional growth and development opportunities.

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