Head of Revenue Operations, Performance Analytics

**About the Role**:
**Grade Level (for internal use)**: 14
Head of Revenue Operations, Performance Analytics & Martech
**The Team**:
This senior leadership role reports directly to the Managing Director, Head of Enterprise Marketing Strategy and Demand Generation Center of Excellence. The Head of Revenue Operations, Performance Analytics & Martech oversees three critical functions that power modern B2B marketing: revenue operations, marketing performance measurement, and the Martech ecosystem. This integrated structure ensures that enterprise marketing is accountable, data-driven, and technology-enabled, aligning directly to business growth and client outcomes. In collaboration with functions such as Sales Operations and Corporate Technology, it directly oversees functions critical to enterprise marketing’s operational effectiveness, including:
Revenue Impact Modeling & Performance Analytics (data science)
Data Visualization & Dashboarding
Marketing Data Enablement (data infrastructure & pipes)
Martech Integrations and Roadmap (in partnership with Corporate Technology)
Website Operations & Maintenance (in collaboration with Digital Experience)
Martech Procurement & Governance
Analytics Enablement & Insight Delivery
**Responsibilities and Impact**:Strategy & Leadership**:
Build and evolve the revenue operations function, aligning marketing planning, execution, and measurement with go-to-market priorities.
Lead a high-performing team across performance analytics, Martech, and data enablement.
Serve as the strategic partner to the CMO’s leadership team and divisional RevOps peers to drive consistency, integration, and insight.
Collaborate closely with Finance, Corporate Technology, and Sales Operations to align systems, data, and performance metrics.
Clearly define functional accountabilities and direct reports spanning analytics, Martech, and data enablement.
**Performance Analytics & Revenue Impact**:
Oversee revenue impact modelling and performance analytics, ensuring delivery of attribution frameworks, forecasting models, and actionable KPIs.
Guide the development of dashboards, diagnostics, and scenario planning to support strategic marketing decisions.
Champion adoption of marketing performance metrics across campaign, digital, and ABM teams.
Ensure insights inform planning, budget allocation, campaign design, and cross-functional GTM optimization.
**Martech Strategy & Operations**:
Own the enterprise marketing technology roadmap, vendor strategy, platform governance, and implementation plan.
Ensure seamless integration of tools including Adobe Experience Cloud, Salesforce, Marketo, and emerging AI platforms.
Oversee data enablement and partner with Corporate Technology to ensure data integrity, tech scalability, and future readiness.
Drive unified tool adoption, maximize technology ROI, and streamline campaign operations.
**Operational Governance & Enablement**:
Define and oversee key operational cadences (e.g., QBRs, KPI reviews, platform roadmaps, capability assessments).
Establish best practices, process documentation, and training frameworks for scalable marketing operations.
Lead change management efforts related to data, tooling, or measurement evolution.
Ensure global alignment on key marketing taxonomies, segmentation frameworks, and performance definitions.
**What We’re Looking For**:Basic Required Qualifications**:
Bachelor’s degree in Marketing, Business, Operations, or Data Science; MBA or advanced degree preferred.
15+ years of experience in marketing roles, including B2B marketing operations, performance analytics, or Martech leadership roles.
Proven success leading integrated revenue operations or performance marketing functions in global organizations.
Deep knowledge of marketing funnel dynamics, attribution, ABM, digital personalization, and campaign operations.
Strong understanding of Martech ecosystems including CDPs, CRM, MAPs, testing platforms, and analytics stacks.
Exceptional stakeholder management and executive communication skills.
**Additional Preferred Qualifications**:
Experience working in or across matrixed organizations with divisional GTM teams.
Background in driving adoption of AI tools, customer data platforms, and predictive analytics.
Exposure to M&A integration, systems consolidation, or enterprise transformation projects.
Strong business acumen and financial fluency to align operations with growth and investment goals.
Experience navigating shared accountability structures with Sales Ops and IT, while maintaining distinct ownership over marketing systems and measurement.
What’s In It For You?
**Our Purpose**:
Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, gov