CRM Executive
5 days ago
CRM Executive main responsibilities
- Implementing dynamic and personalised content across campaigns
- Monitor overall KPIs on an ongoing basis and report on performance
- Work with Senior CRM Manager to develop effective A/B testing and optimisation plans
CRM function
- Support the Senior CRM Manager to design strategies to acquire and reactivate customers.
- Maintain and manage customer data.
- Work to develop scalable acquisition programmes with a view to database growth.
- Adapt the strategic plan throughout the calendar year in response to new opportunities and challenges.
CRM Executive requirements
- 1-2 years’ experience in a similar role.
- Previous experience working with a variety of lifecycle campaigns
- Experience in AB and multivariate testing, as well as personalising and optimising content
- Strong ability to analyse campaign performance
- Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
- Knowledge of SQL is beneficial
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