Senior Marketing
5 days ago
Summary We’re looking for someone with marketing and communications experience to join the Bodnant Garden team to help share our work in this grade 1 listed garden. We’re seeking someone who can tell the story of our work through social media, web and the press. With over 250,000 visitors a year and over 80 acres to promote, you’ll be kept busy with a varied and interesting workload. As part of the visitor experience team, you’ll work closely with the gardeners to showcase the work they do and the seasonal highlights of the garden. You’ll create content, write press releases, work with TV/radio contacts and develop plans to reach newaudiences. Rydym yn awyddus i benodi unigolyn sydd â phrofiad o farchnata a chyfathrebu i ymuno â thîm Gardd Bodnant er mwyn helpu i rannu ein gwaith ar yr ardd restredig gradd 1 hon. Rydym yn awyddus i benodi unigolyn a all rannu hanes ein gwaith drwy gyfryngau cymdeithasol, dros y we, ac yn y cyfryngau. Gyda dros 250,000 o ymwelwyr y flwyddyn, a dros 80 erw i’w hyrwyddo, bydd llwyth gwaith amrywiol a diddorol yn sicr o’ch cadw'n brysur. Fel aelod o’r tîm profiad ymwelwyr, byddwch yn gweithio’n agos â’r garddwyr er mwyn arddangos y gwaith maent yn ei wneud ac uchafbwyntiau tymhorol yr ardd. Byddwch yn creu cynnwys, yn ysgrifennu datganiadau i’r wasg, yn gweithio â chysylltiadau teledu/radioac yn datblygu cynlluniau i gyrraedd cynulleidfaoedd newydd. What it's like to work here This world-famous 80-acre botanical garden with spectacular views across Snowdonia is a joy to be part of in every season. Bodnant’s large gardening staff work hard to maintain the much admired and inspiring plant collections, expansive lawns and colourfulterraces, and there is a real family atmosphere within the long established group. The team welcome forward thinking and creative people with a collaborative approach, and love of the outdoors. You're likely to need your own transport to get here. Click here for more information about this location Mae’n bleser bod yn rhan o’r ardd fotaneg, 80 erw, fyd-enwog hon sydd â golygfeydd ysblennydd ar draws Eryri ym mhob tymor. Mae tîm eang o staff garddio Bodnant yn gweithio’n galed i gynnal y lawntiau eang, y terasau lliwgar a’r casgliadau planhigion ysbrydoledig,sy’n cael eu hedmygu’n fawr, ac mae awyrgylch teuluol go iawn o fewn y grwp hir sefydlog. Mae’r tîm yn croesawu pobl greadigol a blaengar sy’n gallu gweithio’n gydweithredol, ac sydd wrth eu bodd yn yr awyr agored. Mae’n debygol y bydd angen i chi drefnu’ch trafnidiaeth eich hun i gyrraedd yma. Cliciwch yma am ragor o wybodaeth ynghylch y lleoliad hwn What you'll be doing Over the next 12 months, the role will focus on shining a light on our storm restoration work, the exiting future replanting project and the ever-changing seasonal variety of the 80 acre garden. The role is varied; you could be photographingmagnolias, planning press coverage of project milestones, dealing with crisis communications or planning content to link in with national campaigns. Could you be our storyteller? We want someone who will find the news hook, seek out the photo opportunity, and help demonstrate how our work will help benefit the garden for the future. Doing this, you’ll secure press coverage and create digital content(web, social media and video) and internal communications coverage about our garden work, as well as work with our partners to reach a wider audience through their channels. You’ll help bring the best out of the garden team, sharing their passions and encouragingthem to be our spokespeople. There’s never been a more exciting time to inspire our audience about the work we do to protect and develop this special place. Yn ystod y 12 mis nesaf, bydd y rôl yn canolbwyntio ar ein gwaith adfer ar ôl y stormydd, y prosiect ail-blannu cyffrous sydd ar y gweill, ac amrywiaeth dymhorol newidiol yr ardd 80 erw. Mae’r rôl hon yn un amrywiol, gallech fod yn tynnu lluniau o fagnolias,yn cynllunio sylw yn y wasg o gerrig milltir prosiectau, mynd i’r afael â chyfathrebu mewn argyfyngau neu gynllunio cynnwys i’w gysylltu ag ymgyrchoedd cenedlaethol. A allech chi fod yn storïwr i ni? Rydym yn dymuno penodi unigolyn a fydd yn canfod y newyddion a fydd yn bachu sylw, yn ceisio cyfleoedd i dynnu lluniau, ac yn helpu i arddangos sut fydd ein gwaith o fudd i’r ardd yn y dyfodol. Wrth wneud hyn, byddwch ynsicrhau sylw yn y wasg ac yn creu cynnwys digidol (y we, cyfryngau cymdeithasol a fideo) a sylw mewn cyfathrebiadau mewnol ynghylch ein gwaith yn yr ardd, yn ogystal â gweithio gyda’n partneriaid i gyrraedd cynulleidfa ehangach drwy eu sianeli nhw. Byddwchyn helpu i gyflwyno ein tîm garddio ar eu gorau, yn rhannu eu brwdfrydedd ac yn eu hannog i fod yn llefarwyr ar ein rhan. Dyma’r adeg fwyaf cyffrous erioed i ysbrydoli ein cynulleidfa ynghylch y gwaith rydym yn ei wneud i ddiogelu a datblygu’r lle arbennighwn. Who we're looking for We’re looking for someone with creative flair, excellent written skills and an eye for a great image or video content. Ideally, you’ll have experience of working in the conservation or heritage industry, or a good understanding of gardensand the outdoors.We’re looking for someone with: - Practical experience in a marketing and communications role, with particular PR or digital focus - Experience of developing and implementing marketing and communications plans - Knowledge of relevant legislation: marketing codes, data protection, copyright and model release - Excellent written and verbal communication skills - Ability to spot potential risks to reputation and escalate them accordingly - Have excellent interpersonal and networking skills, with the ability to influence, advise and negotiate at all levels within the organisation and with external agencies - Well organised and able to manage multiple priorities and varying pressures to meet measurable targets and deadlines - Strong understanding of the importance of online presence and ways to promote visits to our website and social media channels - Can take a flexible approach to work
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