Head of Marketing

1 week ago

London, United Kingdom Reuben Sinclair Full time

**
About the B2B Publishing & Media company
An exciting opportunity for a Head of Marketing to join this B2B publishing & media company. A multi-award winning and rapidly growing publishing house and content marketing agency. As a Publishing house they provide specialist market research reports whichare published in a range of major newspapers; in addition, they provide content marketing, digital and research solutions. A company proud to have excellent benefits including Health and dental insurance and a personal development budget. A hugely successfulB2B publishing & media company which helps leading B2B brands with brand awareness, thought leadership and lead generation objectives.

**About the role of Head of Marketing
This is a Head of Marketing role, managing a team of 4 with a focus on the following elements: strategy, management, operational and financial & reporting.

Key Responsibilities for the**Head of Marketing role**
- Design and implement marketing strategies that align with business targets, build, and engage audiences, retain, and attract new customers.
- Managing a team of 4
- Audience trends and competitive offerings
- Lead and develop a high-performing team of marketers.
- Plan and manage multi-channel marketing campaigns, ensuring brand consistency through all marketing channels.
- Generate innovative ideas to promote the brand.
- Ensure the CRM (Salesforce) and marketing automation system (HubSpot) are used correctly and delivering good ROI.Accurately forecast and manage expenditure within agreed budget limits.
- Create and present regular performance reports.

**About the ideal Head of Marketing
You’ll be experienced working in a similar role in B2B media or Publishing. Have a great understanding of direct marketing concepts. An ambitious head of marketing, or someone who wishes to take that step up from second in command perhaps. If you have aproven track record of audience acquisition, growth, and engagement strategies then this could be just the role for you

**Skills & Experience needed for the Head of Marketing
- Success in audience acquisition, growth, and engagement strategies
- In depth knowledge of HubSpot and Salesforce
- Events experience
- Ability to write effective sales and marketing copy.
- Strong analytical skills and data-driven, expert in Google Analytics

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