Senior Social Media Executive

**Job Title: Senior Social Media Executive**

**Department: Marketing Services**

**Reporting**:Social Content Lead**

**Location: Vantage London**

**Salary: £33,000 per annum**

**Closing Date: 19 November 2025**

**Regulated Role: No**

Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.

Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.

We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.

We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.

We will never forget where we have come from, but we are excited about the future that lies ahead.

Come join us.

**Job Overview**

The Senior Social Media Executive plays a key role in Brentford FC’s Digital & Communications department, driving the Club’s social media presence across global platforms. The role’s purpose is to develop and deliver creative, data-led social strategies that strengthen fan engagement, grow audiences, and reflect the Club’s values and identity.

Working closely with the Social Content Lead and wider Content Team, the Senior Social Media Executive will be responsible for producing high-performing digital content, harnessing social trends, and ensuring that every campaign contributes to the Club’s strategic objectives. This position has a significant impact on how Brentford FC connects with supporters worldwide, helping to shape the Club’s digital voice and global reputation.

**Key Responsibilities**

- Develop and execute the Club’s social media strategy in alignment with brand objectives, marketing campaigns, and fan engagement goals
- Oversee annual and campaign-based social calendars, ensuring timely, relevant, and platform-appropriate content
- Contribute to long-term growth strategies for fan engagement, reach, and follower development across global audiences
- Manage day-to-day publishing and scheduling across **YouTube, TikTok, Instagram, X, Facebook, and Reddit**
- Collaborate closely with video, design, and editorial teams to deliver best-in-class creative output
- Provide creative input and feedback during campaign concepting and asset production
- Use **Photoshop and basic design tools** to adapt and optimise assets for specific channels
- Maintain a consistent brand tone of voice and uphold the Club’s visual and editorial standards
- Track and report on performance metrics, providing actionable insights and recommendations to optimise strategy
- Use **social listening tools** (e.g., Brandwatch, Sprinklr, Sprout, Talkwalker) to monitor fan sentiment, identify opportunities, and spot emerging trends
- Prepare weekly, monthly, and campaign-based performance reports for internal stakeholders and leadership
- Manage **paid and boosted social campaigns**, including setup, targeting, performance optimisation, and reporting
- Support and oversee **influencer and podcast collaborations**, ensuring they align with brand values and deliver measurable results
- Work cross-functionally with **Communications, Partnerships, Marketing, and Player Care** teams to coordinate social activity
- Serve as a point of contact for **agency partners and external vendors**, ensuring consistent execution and quality
- Contribute to the Club’s **matchday coverage strategy**, including live posting, real-time engagement, and post-match analysis
- Stay ahead of **social media trends**, platform updates, and fan behavior to identify new opportunities for the Club
- Experiment with **new content formats and emerging platforms** (Threads, Discord, Twitch, etc.) to reach younger audiences

**Knowledge**

- Proven experience managing and growing **multi-platform social channels** for large-scale audiences
- Strong understanding of **sports and football culture**, including live event coverage and fan engagement dynamics
- Proficient in **social listening and planning tools** such as Sprout, Traackr, Brandwatch, Meltwater, Sprinklr, or Talkwalker
- Experience with **paid social media management**, including campaign setup, boosting, targeting, and performance reporting
- In-depth understanding of **social media analytics**, KPIs, and data-driven decision making

**Specialist Skills**

- Skilled in **Photoshop** (or equivalent creative software) for quick-turn content creation and optimisation
- Ability to manage **end-to-end social campaigns**, from concept and planning through to execution and evaluation
- Confident in using **content scheduling and workflow tools** to streamline delivery and team coordination
- Strong copywriting and