Digital Content Strategist

4 days ago

Edinburgh, United Kingdom Denholm Associates Full time

If you're a passionate, creative and committed Digital Marketing Manager or multi-skilled Social Media Manager with If you're a passionate, creative and committed Content Strategist or multi-skilled Social Media Manager with experience of web projects and a love of engaging, dynamic content, we want to hear from you Denholm are delighted to be working with a fantastic, fast-growing integrated communications agency in Scotland who are known in the industry for their fantastic company culture, great career prospects, and overall package. Right now, this highly-regarded agencyare looking for a Digital Content Strategist to join their tight-knit team. **What you'll be doing** This is a superb opportunity to make your mark on the agency and their clients as Digital Content Strategist. To be successful in this role you will: - Proactively suggest fresh ideas to elevate client's digital channels. - Create dynamic and engaging content that resonates with audiences, staying ahead of the trends and market movements with passion and authenticity. - Bring the 'wow' factor to social content on the platforms that work best for clients, understanding the market, the client's personality, and target audiences. - Identify appropriate influencers for clients to work with and successfully managing those relationships. - Develop content calendars in-line with wider projects goals/timelines. - Collaborate with design and PR teams to ensure outstanding written, graphic, visual or video content across channels. - Assist in the project management of website builds from inception to completion - working with developers and designers to create content that works. - Master top-notch copy and content for webpages, long-form collateral and social media posts. - Participate in new business pitches, craft proposals, and take the lead on digital-only business development where appropriate, with a keen focus on content. - Attend client meetings and lead the account management where appropriate. **Who we're looking for**: - 3 years' content creation/strategy experience, preferably within an agency environment. - A natural creative who "gets it" when it comes to interesting, slick and engaging content across channels. - A good understanding of all strategic marketing channels, both on and offline, and how they interlink in a brand story/campaign. - A natural wordsmith with a love of language. - Able to conduct solid market and desk research independently. - A self-starter who is able to complete tasks, question briefs and get things done on time, within budget and to a market-leading standard. - Expert 'lived' knowledge of all social media content, analytics, and platforms. - Understanding of Google Analytics and other analytical tools preferable. - Working knowledge of website development and CMS preferrable. - Stickler for quality, detail and accuracy, and brave enough to listen to your gut. In return for your hard work, our client offers a generous bonus scheme, private healthcare and bespoke training plans, as well as an industry-beating package of lifestyle benefits such as 'work from anywhere holidays', duvet days, and plenty more.

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