Business Development Lead Generator

Are you looking for a new sales and business development challenge which you have the potential to define and shape? This roles provides an apportunity for a seasoned sales and business development professional to work closely with the European Head ofSales to build opportunities and growth for the Employee Experience team across Europe.
**The Role**
This is a hands-on, sleeves rolled-up role focusing on driving lead generation and follow-up activities across the Employee Experience (EX) Europe portfolio. The role will be required to source prospective sales targets from several CRM systems; instigate andrun digital media campaigns in partnership with Marketing, manage follow-up activity and measure lead generation success and conversion.
- Reporting to the European EX Sales Leader, the Business Development Manager is responsible for managing all aspects of outbound lead generation process for EX Europe
- Drive growth in top of funnel qualified leads by leveraging best practice across EX in the early stages of the sales process for contact management, target list management, generation of top of funnel leads, and qualification of those leads
- Input to, and align with overall EX sales strategy to drive and support EX growth objectives
- Drive alignment of sales processes across a diverse range of products and services
- Measure progress with appropriate metrics and work with the Business Intelligence team to provide insights to leaders and sellers
- Monitor employee productivity and motivate team to reach daily / weekly / monthly / quarterly goals
- Evaluate and improve business development and sales support processes
- Ensure accurate and complete information is captured in disparate customer relationship management (CRM) systems.
- Connectivity with a broader Sales and Client Management function that spans across WTW’s Health, Wealth and Career business line.

**The Requirements**:

- Sales and process proficiency
- Team work & Collaboration
- Project planning and execution
- Leadership
- Change management and communication
- Strong ownership and accountability
Lead Strategy:

- Contribute to annual European Growth & Strategy with clear business plans and objective setting
- Build and maintain stakeholder maps across sales, marketing, research and vendors
- Drive alignment of sales tools and processes across (EX)
- Consider areas where sales data and market intelligence can improve sales outcomes and forecasting
- Align with global activities where relevant and in relation to broader European business development activiites
Qualify leads generated:

- Drive top of funnel lead count through direct opportunity identification and sales support
- Collaborate with marketing, vertical owners, sellers, and product owners to agree a marketing strategy for both high volume product and consultative revenue streams
- Leverage marketing campaigns and events to identify and qualify top of funnel leads for the relevant sales team to then pursue the opportunity
- Collaborate with the marketing function to consider how our digital marketing strategy could be leveraged for high volume opportunity growth
Collaborate:

- Works with European Leaders and Sales Leaders to build and implement EX Business Development strategy to support EX across the regions
- Works closely with EX Sellers and Consultants to build buy-in and embed aligned sales processes
- Works closely with Marketing to understand, support and develop marketing campaigns
- Works closely with the Operational Excellence function and Finance using the appropriate sales tracking system (CIS, Salesforce, SPM etc.) to track top of funnel pipeline
Knowledge and skills:

- Familiarity with sales process, demand generation, and Predictable Revenue methodology
- Exceptional written and verbal communication skills
- Ability to maintain an upbeat and positive attitude at all times
- Exceptional work ethic - leading by example, ability to coach, motivate and lead
- Ability to work in self-directed, fast-paced entrepreneurial environment
How do we measure success:

- Number of top of funnel qualified leads generated
- Conversion of leads to qualified opportunities
- Adoption rate of new sales processes
- Growth of volume sales

**Equal Opportunity Employer