Digital Marketing Specialist

**The story so far...**

Founded in 2012 with the ambition of making collaboration better for the world’s educators and presenters.

Originating in Belfast, DisplayNote now has a globally distributed team and offices in both Northern Ireland and Spain. Now, we have exciting plans to grow our global footprint

Having initially started out in the EdTech sector, we have expanded our solutions into the meeting room space, creating innovative software to simplify the meeting experience. Our collaboration solutions are now used in more than 200,000 meeting rooms and classrooms across the globe.

**Our mission...**

To create connected experiences for the world’s presenters, educators and learners.

**The opportunity...**

We are seeking an ambitious Digital Marketing Specialist to help fuel our next stage of growth. This is a fantastic opportunity if you are looking to work in a broad digital role in a vibrant, fast-moving sector.

As part of the marketing team you'll help execute various digital marketing campaigns aimed at driving online traffic, conversions and enhancing customer experience.

**What you'll be doing...**
- Assisting in the delivery of the digital marketing strategy across DisplayNote
- Research and analysis: finding out the who, what, where, when, and why of our customers and competitors
- Scheduling, monitoring and reporting on content for multiple social media channels including LinkedIn, Twitter and Instagram
- Execution of online advertising campaigns - e.g Google, LinkedIn
- Website update, optimisation and reporting (including regular Google Analytics reporting)
- Collecting qualitative and quantitative data from marketing campaigns and creating reports
- Working closely with the wider marketing team to promote relevant content on web and social channels
- Keeping abreast of technological and other relevant digital/social media developments and make recommendations to the business where appropriate.

**Reasons to join us**

**Unlike larger organisations with thousands of employees, we have a small but passionate team of just under 50 people. This lets you get hands-on and have direct input and impact on our processes, products, and online presence.
- **Our people**; we're a small but mighty, globally distributed team made up of people of all backgrounds - this helps us be effective as we collaborate, listen, share, support, challenge, build innovate and have fun together
- **Work on cutting-edge technology projects**: When it comes to technology, we love innovating and facing technical challenges and finding solutions.
- **Trust, autonomy and accountability**: we all understand the mission and take ownership of our roles to deliver and delight our partners, customers and each other.
- **Balance and flexibility**: we understand, value and encourage the importance of a healthy work/life balance.
- **Career Development**: with a training budget available to all, we invest in your personal growth, skills and goals.
- **Stability & Growth**: We've been around for 10 years now and with the development of innovative solutions and strong partnerships, we have an excellent foundation to build upon as we enter an exciting scale up phase.

**To be successful in this role, you'll need...**
- Demonstrable experience working in a Digital Marketing role preferably within the tech sector
- Working knowledge of Wordpress
- Knowledge of digital marketing tools and techniques e.g bitly, mailchimp, hootsuite
- Experience of using CRM systems to enable marketing automation e.g HubSpot, Salesforce
- Experience of website optimisation using the likes of hotjar, ahrefs
- Experience of Google Ads & paid social campaigns
- An eye for the details with good analytical skills
- A willingness to learn and embrace new challenges
- Highly organised with the ability to manage multiple projects simultaneously
- Excellent communication skills both verbally and written
- An interest in working in technology
- Keeping up with industry trends such as GA4
- We are an Equal Opportunities Employer and believe in employing a diverse workforce and recognise that an inclusive workplace is key to our success. Our recruiting decisions are based on your experience and skills. We value what each of our unique employees has to offer our business._
- Department
- Marketing
- Locations
- Belfast, N.Ireland - Head Office
- Remote status
- Hybrid Remote

Contact Jason Bell Head of People & Culture - PeopleOps