Digital Content

**Job Purpose**

To develop and deliver compelling digital communications to increase reach, engagement and impact of Friends of the Earth Scotland’s campaigns across social media and digital platforms

**About this role**

This is a new role in Friends of the Earth Scotland with a wide range of responsibilities for public facing digital communications. Sitting within the Communications and Engagement team, the postholder will work closely with campaigners across the organisation, the Movement Building team, the Operations team, our political staff, and senior management.

This is a key role that will add much needed capacity to FoES’ social media work, providing a strategic approach to producing high quality content which will support and increase engagement for local campaign groups right through to flagship national campaigns. Following a strategic approach, it will require taking a leadership role to help achieve the team and overall organisational goals.

Our campaigns can be varied and range from advocating for transformative solutions to challenging environmental problems. Our current priority campaign is to stop a proposed new gas burning power station with carbon capture in Peterhead, Aberdeenshire - as part of our broader aim to ensure a fair and fast transition away from fossil fuels in Scotland and around the world.

The role requires excellent forward planning and flexibility to adapt to changing external circumstances. Work is often fast-paced and under pressure to keep up with fast moving media and political stories. Reputation and risk must be carefully considered with all communications work. The postholder will be required to keep up to date with best practices across FoES’ channels, as well as organisational Communications and Data Protection policies.

Part of this role will be to provide ad hoc digital communications training, guidance and support for FoES staff, members and volunteers and occasionally support the work of allies and related coalitions. It is encouraged to explore new tools and techniques to improve overall engagement.

The majority of the content creation will be done in-house but, it may be necessary at times to use the services of external providers, for example designers, photographers and videographers. This will include project managing and seeking the right providers to make the best use of allocated budget.

This role also supports other key areas of the organisation, such as fundraising appeals and membership recruitment.

**Principal Accountabilities**

Ensure the delivery of high quality, engaging digital output for Friends of the Earth Scotland, helping to deliver on the organisation’s strategic and campaign objectives

Lead on creating, editing and publishing engaging, informative content (graphics, videos, text) for the organisation's social media accounts to expand reach and engagement with our campaigns.

Monitor, analyse and report on the performance of digital channels and use the data to adapt strategies accordingly.

Contribute to the development of effective communication and content strategies, with engagement from the inception stage right through to delivery

Use digital tools to support key organisational activities such as membership recruitment and fundraising appeals

Uphold Friends of the Earth Scotland’s visual identity and brand

Support the effective use of Google Ads and SEO

Build understanding and capacity of digital communications within the FoES team and our wider movement.

**Knowledge / Skills & Experience**

**Essential**

At least three years’ experience of working in a digital communications role, ideally in a campaigning organisation

Excellent video production skills for social media, with the ability to turnaround content quickly

Excellent graphic design skills

Experience of managing social media channels

Experience of understanding and interpreting complex information and communicating it in an accessible, engaging manner

Experience of reporting on performance and progress in digital output

Strong written communication skills

Experience communicating with different audiences across a range of channels

Ability to plan, prioritise and manage a varied workload to often tight deadlines.

Demonstrable understanding of and commitment to Friends of the Earth Scotland’ values

**Desirable**

Experience of working in a fast-paced campaigning environment

Experience with Nationbuilder or similar CRM systems

Experience of using website content management systems such as Wordpress

Familiarity with online campaign action platforms or petition tools

Experience of managing the production of visual content video by external suppliers

**How to apply**:
**Job Types**: Part-time, Fixed term contract
Contract length: 24 months

Pay: £35,000.00 per year

Expected hours: 28 per week

**Benefits**:

- Company pension
- Enhanced maternity leave
- Enhanced paternity leave
- Work from home

Schedule:

- Monday to Friday

Application questio