Website Executive
3 days ago
**(Edinburgh)**:
An exciting opportunity has arisen for a UK & EU Website Executive at Grant Westfield Limited, the company behind the UK’s leading bathroom panel brand, Multipanel. As the UK & EU Website Executive, you will take ownership of the Grant Westfield/Multipanel websites (UK, Germany & the Netherlands. This will include updating relevant content, graphics and imagery, ensuring that SEO opportunities are fully utilised to help drive traffic to the website to maximise conversions. You will also be responsible for copywriting and proofreading copy across the website, ensuring the website is updated regularly with rich new content based on keyword research. You will report to the Marketing Manager and work closely with the UK and German Marketing team.
In exchange, you will be a part of an energetic small team, working for one of the leading manufacturing companies in the country. You will find the encouragement to develop and evaluate new content and ideas.
**Benefits**:
- Competitive Salary and discretionary annual bonus scheme
- 30 days annual leave with the opportunity to purchase additional days
- Health Cash Plan
- Bike to Work scheme
- On-site parking
- Staff Discount
Hours of work are 08:30 - 5:00 pm _Monday - Thursday_ and 08:30 am - 4:00 pm _Friday._
**Responsibilities**:
- Own SEO strategy and the technical health of the website
- Use research and analysis to produce a content strategy fuelled by SEO insights
- Manage website updates, including creating, building, and amending pages
- Leverage our digital reporting capability to assess site performance, troubleshoot issues, and make optimisation recommendations
- Write new and engaging content based on relevant keyword research
- Provide regular reporting and analysis of the website
- Work on data segmentation and post-campaign analysis. Communicate findings to key stakeholders and present proposals for performance improvements
**Requirements**:
**Essential**:
- Marketing or Business Management Degree or equivalent
- Proven digital marketing experience within a similar role
- Strong project management skills
- Strong technical SEO skills
- Knowledge of Google Tag Manager/Google Search Console
- Knowledge of Semrush (or a comparable tool)
- Experience and understanding of digital analytics using Google Analytics
**Desirable**:
- Experience in builders’ merchant or KBB sectors
- Awareness of competitor activity and market movements
- Business level English, and competent German language skills
- Understanding of JavaScript and automation (Zapier)
We look forward to hearing from you.
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