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Marketing Executive

2 weeks ago

Winchester, United Kingdom Wiser Academy Full time

**About Wiser Academy**

From an internal training department to an independent training provider, that has been Wiser Academy’s journey and apprenticeships have and continue to be a large part of our success.

Our time as the training department of an organisation and the insights drawn from that experience is what makes our apprenticeships provision so unique. We understand the challenges and opportunities faced by employers and we reflect that in the design of all our apprenticeships programmes.

We strongly believe that apprenticeships have a great role to play in building our nation’s workforce and we would like for you to join us on this journey

**We have an exciting opportunity for a proactive and creative**Marketing Executive with great organisation skills to join our growing family at Wiser Academy. We work hard together to support our learners and our clients. We’re now looking for a passionate and driven Marketing Executive to help us raise our brand awareness and growth potential.**

The marketing executive will need to be self-sufficient and competent in a stand-alone, generalist marketing position.

**About the role**

The role will provide support to the Marketing/Sales & Business Development team to develop and deliver marketing activities aligned to our overall growth strategy. You will also work with marketing agencies and other third-party organisations to fulfil our objectives.

**Responsibilities for the Marketing Executive**:
**Overall responsibilities**
- Creation of marketing plans, roadmaps and products literatures
- Creation of mailing lists and reviewing marketing data.
- Analysis and reporting on marketing activities.
- Keeping up to date with current marketing trends.
- Market / competitor / prospect research as and when required.
- Generate new business through focused online and offline campaign
- Reviewing and suggesting improvements to marketing practices, platforms and materials.

**Events / webinars**
- Responsible for planning, organisation, coordination, communications and implementation of specific events and webinars.
- Attend key industry events representing the business help with new business lead acquisition
- Research topical and relevant content ideas.
- Review and proofread content.

**PR and communications**
- Prepare press releases alongside the firm’s PR agency.
- Coordinate the firms' editorial calendar, schedule potential topics and authors and ensure the calendar runs on time and to deadlines.

**Adverts**
- Use our internal design software (Canva) and where necessary work with design agencies to coordinate, design and create adverts.
- Design of presentations and proposal documents.

**Online & Digital**
- Ensure SEO best practices are properly implemented on newly developed websites
- Maintaining the website and liaising with our external designers to guide required changes

**Benefits**:

- Pension Scheme
- Life Assurance
- Income Protection
- Online rewards scheme
- Professional Development
- Sick Pay
- 21 days holiday + Bank holidays + Birthday / Special days off
- On-site parking
- Free flu jab
- Performance bonus scheme

**Wiser Academy **is committed to safeguarding and promoting the welfare of learners and expects all staff and volunteers to share this commitment**.**

**Job Type**: Apprenticeship

**Salary**: £25,000.00-£26,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free parking
- Life insurance
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Performance bonus

Work Location: Hybrid remote in ANDOVER

Reference ID: WA - MKT - 001