Digital Marketing Executive

1 day ago


Winchester, United Kingdom TALENT SEARCH LIMITED Full time

**Digital Marketing Executive**

This is a great opportunity to join a busy and highly successful organisation as their new Digital Marketing Executive. Reporting to the Digital Marketing Manager you will be responsible for supporting the delivery of the online marketing plan contributingtowards an increase in visitors to the website and increased orders.

**Your role will involve**:

- Achieving website conversion targets & delivering all web development projects on time and within budget
- Ensuring the best digital experience for customers
- Developing personalised customer journey’s leading to increased conversions and sales value
- Liaising with the search marketing agency to build and deliver a content marketing plan to drive new visitors to the company website.
- Liaising with search marketing agency on PPC campaigns in conjunction with Digital Marketing Manager
- Supporting the Digital Marketing Manager with the management of all web orders, including processing refunds and communicating with centre managers
- Supporting the Digital Marketing Manager with the roll out of local websites, including writing content and re-skinning the existing websites to bring them up to date with current business branding
- Working with Digital Marketing Manager to:

- Build content onsite for SEO
- Ensure accurate details of centres on dealer locators, Google+ Business Pages, online directories etc.
- Updating web banners on company website
- Maintain suite of advertising banners for affiliate marketing partners
- Manage and develop social media profiles
- Previous experience in a marketing role with online/digital focus
- Organic search & conversion optimisation experience
- Experience in using tracking and analytics platforms such as Google Analytics
- Previous use of content management systems
- Experience in reporting on marketing’s results and return on investment



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