Uk Marketing Executive, Holidays

When you fly with us, you’ll see we have bags of passion for travel and getting you to your destination with the best experience possible. Working in our non-flying roles is no different, and our culture, known as our Orange Spirit, is a real thing. We work hard and laugh loud. We roll our sleeves up and we get stuck right in. It’s fast paced, and you need to be resilient, but the experience you gain when developing in #orangeyears is like no other - one year at easyJet is like three years somewhere else.

The UK market is the biggest of eight European markets we market in, the UK delivers c. 50% of all revenue to the business. The UK Marketing Team, consists of four people plus fantastic creative and media agencies, lead the marketing strategy, planning and execution through creative and media for the UK to support trading and brand objectives.

This role sits within the UK marketing team but with a functional reporting line to the Head of Marketing for easyJet holidays. The holidays marketing team leads the development of the package holidays marketing strategy and its implementation through above and below the line media to meet brand and commercial objectives. The team works closely with areas in Marketing and Holidays including CRM, PR, E-commerce, Social, Performance Marketing & Partnerships.

**JOB PURPOSE**
- Support the delivery of the UK marketing strategy and plan for easyJet holidays, ensuring a cohesive plan across both flights and holidays
- Supporting the Head of Marketing - Holidays, to deliver trading and brand KPIs for the UK holidays market through best-in-class strategy, planning and execution across all channels
- Support the Head of Marketing - Holidays, with stakeholder management across the holidays organisation, ensuring the marketing strategy delivers to organisational and commercial needs.
- Build ways of working and relationships to ensure cohesiveness across the UK flights and marketing plan ensuring they mutually support each whether joint or stand-alone activity.

**JOB ACCOUNTABILITIES**
- End-to-end management of UK holidays specific campaigns to support brand and commercial objectives across all channels including Owned, Social, Digital, Press, TV, Radio and OOH.
- Work closely with the CRM team to deliver an effective customer marketing programme which delivers to commercial and brand needs for holidays. Build a roadmap of increasingly sophisticated and personalised communications to benefit the business.
- Work with the Head of Marketing - Holidays to relationship manage key teams within the holidays business and ensure the marketing strategy delivers to business needs
- Work with the UK Marketing Executive - Flights, UK Marketing Manager and Head of Marketing - Holidays, to build a cohesive marketing plan for the UK market. Ensure activity mutually reinforces and supports both flights & holidays propositions, whether joint or stand-alone activity.
- Work on cross-functional projects with the rest of the holidays team that support our commercial or brand objectives including influencer marketing activations, events, experiential and sponsorship.
- Own the cross-functional marketing calendar for holidays, integrating all above-the-line and below-the-line activity
- Support the holidays trade team with B2B marketing in trade publications and websites. Manage the trade marketing budget in coordination with the Head of Marketing - Holidays and Head of Trade.
- Manage the UK media and creative agencies to deliver campaign activity to deadlines
- Lead the post-campaign review process to analyse campaign results and embed lessons learnt for continual campaign improvement. Work with our customer insights team, analytics team and measurement suppliers to ensure robust measurement of campaigns.

**Requirements of the Role**

**KEY SKILLS REQUIRED**
- Minimum 2-3 years working in a marketing team, either Client or Agency-side, on a large consumer brand
- Good understanding of the marketing campaign process, from planning, to briefing, creative development, production and measurement
- Good creative judgment
- Resilient and able to react to a constantly changing and dynamic environment
- Organised, with exceptional attention to detail
- Experience working with agencies across multiple channels
- Ability to deliver results through initiative, creativity & ability to deliver
- Excellent stakeholder management skills
- Flexible, with the ability to work in a fast-paced, ever-changing environment

**BENEFITS**
- Competitive base salary
- Up to 20% bonus
- 25 days holiday
- BAYE, SAYE & Performance share schemes
- 5% pension

LI-CH1 #HYBRID