Digital Marketing Executive
2 days ago
**Digital Marketing Executive**
**Location**:Livingston, EH54 5DJ (hybrid work, minimum 3 days in office and 2 days at home)
**Salary**: £24,750
**Contract**: Full time, Permanent
If you live and breathe marketing, we need to talk. We’re based in Livingston, just outside Edinburgh, in beautiful West Lothian. We are recruiting for an energetic flexible and versatile marketer who will be responsible for creating fantastic campaigns spearheadingthe growth of our international casual wear brands across all marketing channels.
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimisation of our online marketing efforts.
**Digital Marketing Executive - The Role**:
As our Digital Marketing Executive you will Assist in the planning, execution, and optimization of the online marketing campaigns within budget and on time.
**Digital Marketing Executive - Responsibilities**:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Linked in, Instagram, Twitter, Facebook)
- Coordinate and work with internal or external agencies to launch, monitor and report on optimized online adverts through Google AdWords, Facebook, retargeting and banner adverts through third parties etc. to increase company and brand awareness
- Be actively involved in monitoring SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up to date
- Maintain partnerships with digital media agencies and other agencies to ensure new customer targets and ROI are achieved.
- Report on KPIs for all our digital channels.
**Digital Marketing Executive - Requirements**:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience of PPC, Google Ads and Google search console would be advantageous but not essential
- Web design and knowledge of adobe suite preferred
- Working knowledge of ad serving tools (e.g., Atlas, Criteo, A droll etc.)
- Intuitive with great ideas to reinforce our online marketing campaigns.
- Perfect knowledge of web analytics tools (e.g., Google Analytics, Core metrics, Web Trends etc.)
- Skills and experience in KPI reporting and budget management
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
**If you feel you have the relevant skills and qualities to be successful in this role, click 'APPLY’, forwarding an up-to-date copy of your CV for consideration in the first instance.**
**No agencies please.
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