Assistant Digital Marketing Manager
1 day ago
**Hybrid rol e after probation period**
A great opportunity has arisen for an ambitious, articulate and creative marketer with digital skills to join a leading national organisation with franchises all over the UK and Ireland.
Working alongside the Head of Digital Marketing and Assistant Marketing Manager, the Assistant Digital Marketing Manager role will be responsible for all marketing support for franchises owners, and will be working, via digital methods, to help, engage,influence and motivate franchises to affect a positive impact on their business locally.
**Role and responsibilities**:
- Continuous improvement activities on our national websites’ presence on search engines
- Advising franchises on how to improve content and expand the reach of their miscrosites
- Supporting SEO activities
- Offering advise and guidance on digital display advertising
- Providing best practice guidance on social media activities
- Completing monthly dashboards and reports to track the success of campaigns and activities against target
- Becoming the lead user in digital platforms covering reputation management, websites, SEO and tracking system
- Other digital marketing support to the wider team and franchise network
**Skills and experience**:
- Ideally a degree (or equivalent) in a marketing or business discipline
- Previous experience in a similar role, with digital and traditional marketing skills
- A good grounding in analytics (Google Ads, Google Analytics)
- Experience in Marketing Platforms (Mailchip, Buffer, Zoho)
- Experience of updating websites, using Content Management Systems with responsibility for web content.
- Experience in the Adobe Suite (Illustrator, Photoshop and Indesign) is also essential.
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