Senior Marketing

**Role: Senior Marketing & Communications Officer**

**Role Type**: Full Time / Permanent

**Location**: This role is primarily based in our Perth office, with occasional home working. There may also be a requirement to travel to other locations across the UK and, if needed, to Utrecht, Netherlands.
**Salary**: £31,000 - £35,000 dependent upon experience

**About Our Group of Companies**

Whisky Auctioneer is the global market leader and trusted authority on the buying and selling of whisky, rum, and wine at auction. The fast-growing Auction Group was launched in 2013 with Whisky Auctioneer, followed by Wine Auctioneer and Rum Auctioneer in 2017 and 2019, respectively. Together, these platforms offer rare, fine, and collectible whiskies, wines, and rums to global audiences.

Our Group prides itself on a knowledge-centric approach and a people-first culture, and we are building a team to support our strategic aims of making the whisky and spirits market more accessible to all, sharing our passion with global audiences.

**The Role**

The Senior Marketing & Communications Officer will report to the Head of Content / Strategy. This position will play a key role in delivering effective marketing initiatives across the business, supporting the development of communication plans while also ensuring the creation and execution of high-quality content and campaigns. You will work across multiple marketing channels to drive engagement, reach new audiences, and support business growth, with a full-funnel approach.

**Person Specification**

We are looking for a committed, organised and forward-thinking senior marketing officer who can balance high-quality content creation and strategic thinking. The role requires a blend of analytical thinking, content skills and marketing expertise to ensure were targeting our customer across brands in the most effective and efficient way with measurable impact. A keen interest in the world of whisky, wine and rum, with a strong demonstrated desire to learn more about the industry is key.

You will have a proven track record in both content marketing and performance-focused marketing planning and will be comfortable working in a fast-paced, collaborative environment. The ability to manage multiple projects and deadlines is key to this role, as is a passion for creating engaging customer experiences. Fully integrated marketing experience is essential.

**Main Duties and Responsibilities**
- Direct and support day-to-day Marketing and Communications activities, ensuring they effectively promote our auctions while meeting standards for quality, efficiency, and impact. Work closely with the Auction Curator to develop and execute tailored marketing plans for each auction.
- Work with internal teams, including the Creative and Client Experience teams, and external agencies to ensure marketing efforts are delivered on time and within budget. Provide guidance to junior Marketing & Communications team members, delegating tasks and ensuring quality standards are met.
- Create dashboards and analyse various marketing datasets and to take business challenges, campaign specific objectives and KPIs to report on the effectiveness of campaigns and develop plans to deliver on each level of the marketing funnel. Provide insights into performance, recommend improvements, and measure ROI.
- Support on the segmentation of customers and audiences to drive the roadmap and inform decisions across content, editorial, lead management and client engagement. Contribute to improving automation and personalisation across all channels.
- Conduct research on industry trends, competitors, and market opportunities. Use findings to inform content and strategy decisions, share knowledge and best practices to continually refine marketing approaches and improve campaign effectiveness.
- Any other marketing or communications activities or duties that may arise.

**Experience/Technical**

Essential
- 3+ years of experience in marketing, with a focus on digital, content creation and strategic planning
- Delivering on high-level organisational objectives as well as campaign-level objectives
- Experience in developing, organising and executing successful marketing campaigns across various digital platforms
- Using marketing insight, data analytics and ongoing monitoring/feedback to deliver customer-centric content campaigns
- Experience working with various digital advertising platforms and analytics tools e.g. Google Marketing Platform, Data/Looker Studio, Meta Business Suite, Klaviyo, CRO/Testing tools, BI/Data Visualisation Tools etc.
- Project management skills - experience working with project management/collaborations tools e.g. Slack, Asana etc.
- Identifying key market segments, analysing market insights, segmenting audiences, and conducting A/B testing for content marketing campaigns.
- Working with a team to deliver on strategic marketing goals
- Working with external agencies to achieve marketing objectives

Desira