Paid Media Specialist

**Role Overview**:
Are you a dynamic and results-oriented professional ready to make a significant impact in the world of digital marketing? We're seeking another Paid Media Specialist to join our talented team at Tribe Digital. Reporting to our Head of Growth, you'll play a key role in managing paid media campaigns, ensuring optimal performance, and delivering measurable results for our diverse range of clients.

**Key Responsibilities**:

- Campaign Management:

- Plan, execute, and optimise paid media campaigns across various platforms, with a specific focus on **Meta and Google**.
- Monitor campaign performance, analyse key metrics, and implement strategic adjustments to maximise ROI.
- Strategy Development:

- Collaborate with the Head of Growth and wider team to develop comprehensive paid media strategies aligned with client objectives and industry best practices.
- Stay updated on the latest trends and advancements in paid media and wider digital marketing channels, recommending innovative and effective strategies.
- Ad Creative and Copywriting:

- Work closely with the design team, UGC content producers and partner agencies to develop compelling ad creatives and copy that resonate with target audiences and drive engagement.
- Budget Management:

- Effectively manage advertising budgets (£5k-£50k monthly spend) to ensure efficient allocation and achieve optimal results.
- Provide regular budget updates and performance reports to clients and internal stakeholders.
- Data Analysis and Reporting:

- Utilise analytics tools to generate insightful reports on campaign performance, providing actionable recommendations for continuous improvement.
- Present findings and results to clients in a clear and understandable manner.

**Preferred Qualities & Experience**
- We’re looking for **at least 2 years of media experience**, preferably in an agency environment. You should be able to hit the ground running with the support of your manager and confident about best-practice on the key platforms.
- Wider knowledge or experience with TikToK and Pinterest campaigns, or international media management is a bonus
- Understanding of the impact of landing pages and website conversion behaviour
- Interest in consumer goods across **food & drink, health & wellness**:

- Confident use of data and insights to inform your decision making and improve what you do and how you do it
- While you are data driven you know not all data is in a spreadsheet and you can pull insights from observation and other sources
- You are self-motivated and able to work under your own autonomy as well as part of a team
- Experimentation and the desire to iterate and improve is a natural instinct

**Benefits**
- Competitive salary depending on experience and share option grants
- Annual Leave allowance: 20 days per year (+8 bank holiday), plus a day off for your birthday and an additional day for every year of service
- Flexible Working - once you deliver on your role requirements as expected, you can start earlier, leave earlier, take a longer lunch, leave a bit later. As long as you’re around for key meetings between our core hours - it's totally up to you
- Hybrid Working - **Predominantly Remote** with easy access to London or Exeter for client meetings or team events
- Enhanced parental leave
- Sabbatical policy after two years of service
- Team socials and agency partner events
- Dedicated hours every quarter for training and development

**About The Company**

Tribe Digital is an award-winning ecommerce agency at the forefront of the industry. We are known for our innovative and impactful digital marketing strategies, fresh website design and complex technical builds. We are passionate about empowering businesses to thrive in the online landscape, and our commitment extends to fostering a collaborative and inspiring work environment. At Tribe Digital, we believe in the power of innovative thinking and creativity to achieve remarkable results for our clients.

**Our Culture**

At Tribe Digital, we take pride in fostering a vibrant and inclusive office culture that reflects our commitment to collaboration, flexibility, and continuous learning. Our beautiful office is located in the heart of Southernhay, Exeter—a short walk from the Quay, Exeter Central, or St Davids Station.

Collaboration and continued learning is at the core of our success story. The diversity of expertise and experience levels within our team has been a driving force behind our achievements and we therefore operate with a hybrid working team.

We partner with ambitious brands, and our business goals mirror this same level of ambition. Our commitment to success extends beyond traditional approaches—we don't adhere to norms simply because they've been the status quo. At Tribe Digital, we thrive on innovation and actively encourage our employees to play a vital role in shaping the dynamic evolution of our work. We celebrate diversity of thought, empowering every tea