PPC Specialist
2 weeks ago
**Job Overview**
**Duties**
- Develop and implement PPC strategies across multiple platforms, including Google Ads, Bing Ads, LinkedIn Ads, and social media.
- Conduct thorough keyword research to identify opportunities for campaign optimisation.
- Craft compelling and relevant ad copy that aligns with campaign objectives, adheres to best practices, and attracts the target audience to increase CTR and conversion rates.
- Manage and optimise advertising campaigns to ensure maximum visibility and performance.
- Utilise tools such as Google Tag Manager and DoubleClick for tracking and reporting purposes.
- Monitor budget allocations and adjust bids to achieve desired outcomes.
- Analyse campaign performance metrics and provide actionable insights for improvement.
- Collaborate with the SEO and wider digital marketing team to align PPC strategies with overall marketing goals.
- Stay updated on industry trends and best practices in media buying and digital advertising.
**Requirements**:
- A minimum of 3 years experience in managing PPC campaigns, particularly on Google Ads.
- Degree in Marketing, Business, or a related field is preferred.
- Strong understanding of media buying principles and practices.
- Familiarity with tools such as Google Tag Manager, DoubleClick, and social media management platforms.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Knowledge of SEO principles is a must.
- Strong communication skills, both written and verbal, with the ability to work collaboratively within a team.
- A proactive approach to problem-solving and a keen attention to detail.
**Salary**:Starting at £14,400 for 3 days per week, with reviews every 12 months, aiming towards potential progression and regular salary evaluations.
**Job Types**: Part-time, Permanent
Pay: From £14,400.00 per year
Expected hours: 24 per week
**Benefits**:
- Company pension
**Education**:
- Bachelor's (required)
**Experience**:
- PPC: 2 years (required)
- Google AdWords: 3 years (required)
Work authorisation:
- United Kingdom (required)
**Location**:
- Manchester (required)
Work Location: In person
Application deadline: 18/06/2025
Reference ID: PPC POSITION
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