Subscriptions Senior Marketing Executive

1 week ago

Sutton, United Kingdom OME for Jonathan Collins and Associates Full time

Subscriptions Senior Marketing Executive

Specialising in media services & business solutions across a variety of B2B markets with dedicated websites, publications, events & webinars. Brands include Railway Gazette, Commercial Motor, Personnel Today, Employee Benefits, Flight Global and Heavy Lift.

The company has been successful in driving revenues across advertising and events and is now looking to grow its digital subscriptions/membership propositions across the portfolio, generating a sustainable revenue stream for the company.

**About the job**

This role will be part of the subscriptions marketing team and report into the Group Circulation Manager, and will take responsibility for the execution of the subscription/membership marketing campaigns to achieve and exceed various subscription KPI’s including volume and revenue.

**Key Responsibilities**
- Plan and execute effective marketing campaigns to promote the digital subscription/membership propositions across the portfolio utilising the full marketing mix.
- Work with the Group Circulation Manager to produce strategic marketing plans for each brand that meet known audience needs, reach new customers and drive acquisition and retention targets.
- Regularly review all marketing collateral, including product landing pages, renewal efforts making sure propositions and messaging are up-to-date and consistent.
- Responsible for all campaign management - from targeted data audience planning, dedicated campaign source code set up, creation of bespoke landing pages to recording and testing new promotions and offers.
- Produce thorough post-campaign reports that detail contextualised results and make recommendations for future executions.
- Conduct regular customer analysis and research to demonstrate audience growth, usage and engagement.
- Work closely with the digital team to create websites that create and maintain awareness of our products to drive awareness and engagement.
- Research and share insights on competitors, industry and new trends in marketing channels with the rest of the subscriptions marketing team.
- Responsible for monitoring all marketing campaign activity results and provide monthly reports back to Group Circulation Manager and divisional team.
- Working with the Group Circulation Manager to manage and control annual marketing budgets, to think flexibly about costs and to respond to changes in order to preserve profitability and to successfully achieve targets.

Work Location: In person

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