Strategist

Company Description

Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today’s connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

**Job Description**:
As a Strategist, you will support the strategic lead to develop and champion channel strategies and omnichannel plans, advocating a people-powered, customer-focused approach in all you do. You will use research and data to distil insights and inform channel strategies, test-and-learn pilots, omnichannel engagement plans and more holistic omnichannel programmes.

In your role you will independently as a strategist on specific workstreams under the guidance of the strategic lead; you will also work in a team on larger projects and programmes of work.

**Qualifications**:

- You have an analytical and strategic mind, and have proven experience in strategic marketing
- You have broad experience across the range of digital touchpoints, channels and platforms leveraged by the pharmaceutical industry, with deeper knowledge in one or more specific area (e.g., social media, paid media, search marketing, web, apps)
- You are motivated by a desire to help healthcare brands deliver more value and better experiences to their audiences, and excited to partner with clients to create people-powered work that makes a difference in the real world
- You are a creative problem solver, who brings a fresh perspective to any challenge - always challenging yourself and those around you to connect thoughts & ideas in new ways
- You understand comms planning, particularly on paid channels (social, PPC, programmatic) and CRM
- You have a keen interest in analysing all sorts of data and good skills in Excel (analytics data, performance reports, etc.), and know your way around social analytics tools (e.g., Netbase)
- You have a basic understanding of data and tech platforms, data strategy, and measurement planning
- You are a self-starter with an ability of working on a wide range of accounts and projects and be able to take most client requests in your stride - with a calm approach regardless of the deadline; ideally you have experience in an agency environment
- Ideally you have direct healthcare experience; if you don’t, you can connect what you’ve learned outside of healthcare into this industry. Either way you have a genuine excitement about the work we do

Additional Information
**An inclusive workplace**

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment
- Diversity & Inclusion management
- Anonymised CV submissions
- Mandatory unconscious bias training
- Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture
- Support communities for women, LGBTQ+, BAME employees and their allies.
- A mental health programme which includes free HeadSpace membership.

Future

Publicis Groupe has committed €45 million to diversity, inclusion and social injustice within the network